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According to a number of earlier reports, Apple is anticipated to refresh the whole iPad series in 2024. Rumors also suggest that the Cupertino-based tech giant is working on a larger iPad Air model as well as OLED iPad Pros. In a new development coming from Bloomberg’s reliable Apple analyst Mark Gurman, Apple aims to overcome poor sales numbers for its tablet and laptop segment by launching new iPad and MacBook devices in early 2024.
Larger iPad Air, OLED iPad Pros tipped for an early 2024 release
Gurman reports that Apple will introduce the iPad Air in a 12.9-inch display size. It would be the biggest iPad Air model to date as the company only offers a single 10.9-inch variant. This also puts it on par with the 12.9-inch iPad Pro model. The current fifth-generation iPad Air announced last year and is nearly a year and a half old now.
Gurman reiterates previous rumors of the OLED iPad Pros expected to arrive next year. It is said to get a major design overhaul since the 2018 Pro model that featured a boxy form factor. The OLED iPad Pros are anticipated to utilize LTPO technology, ProMotion, and will be powered by the M3 chipset. These likely won’t come cheap which is why it makes sense for Apple to introduce 12.9-inch iPad Air for those wanting a larger screen without having to shell out a higher price tag.
MacBook Air M3, new accessories to tag along as well
The Apple analyst also reveals that the company will announce the updated MacBook Air with the M3 processor that debuted on the Pro models and iMac in October. It will be offered in the same 13 and 15-inch sizes. Additionally, Apple will announce the third-generation Apple Pencil and the Magic Keyboard next year. Notably, the brand launched a budget Apple Pencil with USB-C last month.
Apple is aiming to counter sales slump with new iPad & MacBook devices in early 2024
Apple has been witnessing a decline in Mac and iPad shipments. In Q4, 2023, Mac shipments declined 34 percent to $7.6 billion compared to the $11.5 billion that the company earned in Q4, 2022. The M3 MacBook Pro models and an early 2024 MacBook Air revamp are anticipated to turn around the declining sales. Hence, the Cupertino-based tech giant is aiming to turn things around next year.
Gurman did not mention specific dates of the 2024 iPad Air, the OLED iPad Pro, and the M3 MacBook Air. However, they are said to arrive early next year. Going by Apple’s traditional launch timelines, we can expect the iPad Air and MacBook Air to debut by the first half of 2024 probably in March. On the other hand, the iPad Pro could hit the market at a later date.