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We are entering an AI-powered era, where AI has started hitting almost everything up on the internet. Dozens of AI chatbots are already taking over the internet and now, the Cupertino tech giant Apple is planning to use AI to run their advertisement services. The brand potentially targets more effective ways to include and run ads in its App Store using AI.
Apple will soon introduce AI-powered ads in the App Store
According to the information from Business Insider, Apple has started informing all of their advertisement partners that they will soon test the implementation of AI to run the ads. The tech giant will start rolling out this in the future months. As of now, they have already started testing this on a very small portion of users to check whether the AI can increase the overall performance of advertisements on the App Store.
The basic use of AI in this case would be to find the perfect spot to place and run ads inside the App Store. Not only this, based on the advertiser’s budget and the type of ad, the AI will be now used to test which spot would be the best to run that particular ad. The AI will also analyze the overall use case of the consumer, which will help in providing more relevant ads to them. This will eliminate the need to do manual research to find the perfect place to run the ad and may end up saving some money in the long run.
Why does Apple want to use AI in its services?
The concept is not very new to the market. Google and Meta have been using this kind of advertisement technique for a long time. And now, Apple also seems to be joining the race. Apple generates a healthy amount of revenue using its ad services. And it would be very interesting to see what potential benefit this implementation of AI in ads can give to the brand.
It won’t have much effect on the user’s overall user experience until or unless the AI keeps increasing the tabs or space allotted for the placement of AI for no good reason; which is very unlikely. As mentioned earlier, this is still in the testing phase. A full rollout could happen during the iPhone 16 launch event, or sooner.