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In an era where AI is getting integrated into as many aspects of technology as possible, Apple has remained relatively quiet about this new technology. For reference, some people had to take the responsibility to count and report how many times Google mentioned “AI” in Google I/O last year.
Apple could unveil plans for an AI App Store during WWDC 2024
Now reports are signaling that the upcoming WWDC event, which is usually held in June, could be Apple’s turn. Apple could potentially announce an ‘AI App Store‘ at WWDC 2024. Analysts speculate that Apple’s strategy might involve creating a dedicated platform for AI applications. This comes after the news of Apple’s potential introduction of AI-powered ads in its App Store.
Ben Reitzes, head of technology research at Melius Research, predicts that Apple could unveil plans for an AI App Store during the conference. It will reportedly offer consumers access to a wide array of AI apps from various vendors.
Reitzes draws parallels between Apple’s history of disruptive innovation and its potential approach to AI. He suggests that, much like Apple did with the iTunes Store and iPhone App Store, the company may collaborate with industry leaders to curate an ecosystem for AI applications. Just as Steve Jobs convinced record labels to embrace digital downloads, Apple could leverage its influence to encourage developers to create and distribute AI apps through its platform.
Apple’s AI App Store could allow developers to showcase their work
Apple will likely offer its own suite of AI services, including enhancements to Siri. Additionally, Reitzes envisions a broader marketplace where third-party developers can also contribute. This aligns with previous reports from analysts like Wedbush, who anticipate the emergence of a separate AI App Store. Such a platform could allow developers to showcase their innovations and users to discover new tools for various purposes.
The concept of an AI App Store isn’t purely speculative. Apple has reportedly engaged in discussions with companies like Chinese tech company Baidu and Google. These were to explore partnerships related to AI services. For instance, Apple has shown interest in Google’s Gemini AI to enhance Siri’s capabilities.
While details remain scarce, analysts expect the event to shed light on how consumers can access AI apps. The conference may serve as a platform for developers to learn about opportunities for contributing to the AI ecosystem and for users to envision the future of AI integration into their daily lives.