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In a bold strategic move to enhance its artificial intelligence (AI) prowess, tech giant Apple has struck a groundbreaking deal with Shutterstock. According to the most recent report from Apple Insider, it is said that Apple will license a vast number of images to enhance its AI models. Furthermore, the firm will invest up to $50 million in licensing images from Shutterstock, a US stock photo provider.
This strategic decision aligns with Apple’s focus on boosting its AI capabilities, like Google, Amazon, and Meta. Moreover, by utilizing Shutterstock’s expansive image database, Apple is set to transform its AI technologies and deliver unparalleled user experiences.
Apple has secured licenses for millions of images to enhance its AI training, highlighting its strong commitment to advancing AI technologies for enhanced user experiences. The $50 million deal reinforces Apple’s dedication to staying ahead of industry rivals in AI innovation.
Anticipation builds for WWDC 2024 keynote address
The tech world is eagerly anticipating WWDC 2024 on June 10th, with Apple enthusiasts buzzing with excitement. Greg Joswiak, Apple’s Senior VP of Worldwide Marketing, has promised an “Absolutely Incredible” developer conference, hinting at game-changing AI revelations. Moreover, the keynote address is expected to showcase Apple’s latest AI-driven features, including the possible launch of the AI App Store for iOS 18 users to seamlessly access cutting-edge AI applications.
Enhancements to Siri and user privacy are at the forefront
Apple’s AI strategy is centered around improving Siri, their digital assistant, to compete with rivals like Google Assistant. By focusing on AI advancements to enhance performance, Apple aims to address criticism. More importantly, Apple prioritizes user privacy with on-device LLMs for secure data and great AI experiences.
The future of AI in iOS 18
There have been rumors surrounding the potential integration of a generative AI chatbot in iOS 18, but industry analyst Mark Gurman proposes a different strategy for Apple. Instead of introducing a chatbot, Apple is anticipated to utilize AI to improve current features and aid users in their day-to-day activities. This aligns with Apple’s philosophy of incremental innovation, highlighting the importance of practical AI solutions customized to meet user requirements.
Strategic partnerships and proprietary innovation
Apple’s move to license images from Shutterstock highlights a larger plan to incorporate AI features into its ecosystem. Opportunities for partnerships with tech behemoths such as Google and Open AI for chatbot integration may be on the table. However, Apple remains focused on driving its own innovation. Eventually, by using collaborations, AI advancements, and privacy commitment, Apple could become a leader in AI technology.