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Huawei has decided to rebrand its flagship smartphone lineup after 12 years. We’re talking about the ‘Huawei P’ lineup. We were expecting the Huawei P70 devices to arrive in the near future, but that won’t be the case. Well, they’ll arrive, but under a different name.
Huawei has decided to rebrand its flagship smartphone lineup after 12 years
Huawei has decided to rename the ‘Huawei P’ series into the ‘Huawei Pura’ smartphone lineup. This name signifies “purity and beauty” in Spanish, and it’s pronounced “piurua”. This is a huge change for the company following a 12-year stint with the ‘Huawei P’ series devices.
Do note that Huawei did not officially confirm the names of its upcoming flagships, but Digital Chat Station did. He’s one of the most reliable tipsters out of China.
Four Huawei Pura 70 series smartphones are on their way
According to one of the best-known tipsters in the business, four devices are coming. Huawei will release the Huawei Pura 70, Pura 70 Pro, Pura 70 Pro+, and Pura 70 Ultra. The ‘Ultra’ model will be a successor to the Huawei P60 Art that launched last year.
The Huawei Pura 70 Ultra will likely have the same specs as the Pura 70 Pro+, but it will include a different design. The Huawei Pura 70 Pro and Pura 70 Pro+ will differ in both battery life and photography departments.
The phones are right around the corner, but we still don’t have the launch date
You’re probably wondering when will these devices arrive. Well, we’re still not sure, as reports have been circulating regarding Huawei’s plans to postpone the launch event. This rebrand could have something to do with it.
The Huawei P70 series was rumored to arrive in April. We’re in the middle of April at the moment, and that didn’t happen. Huawei did announce some products a couple of days ago in China, including its very compelling new ultrabook.
The Huawei Pura 70 series could arrive later this month, though chances are Huawei will make the phones official next month, or even a bit later than that.