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Samsung has managed to dethrone Apple in Q1 2024, as the company managed to ship more phones than the Cupertino giant. This report comes from Canalys, and it’s more or less in line with IDC’s recent report.
Samsung has managed to dethrone Apple by shipping more devices in Q1 2024
Based on this report, Samsung claimed 20% of the smartphone market in Q1 2024. That’s a 2% decline compared to the same period last year. Apple is second-placed with 16%, which is a 5% decline YoY:
Xiaomi managed to grow compared to last year, as the company is now third-placed with 14% of the market. In the same period last year, Xiaomi held 11% of the market.
What’s interesting is that Transsion managed to squeeze its way into the top 4. The owner of both Tecno and Infinix managed to grab 10% of the global smartphone market. That’s a 4% increase compared to Q1 2023.
OPPO has seen a 2% decline, but it’s still in the top 5
OPPO closes out the top 5 list with 8% of the market. The Chinese tech giant held 10% of the market in the same period last year, so this is a 2% decline for OPPO.
As a whole, the global smartphone market grew by 11%. Canalys expects smartphone OEMs to put more focus on emerging markets. Those markets include Latin America and Southeast Asia, first and foremost.
The Galaxy S24 series played a major role for Samsung
The Galaxy S24 series managed to help Samsung retake the smartphone crown. As many of you know, Apple managed to trump Samsung last year. Apple rules the list for the entire year, basically.
It remains to be seen what will happen in the rest of 2024. The iPhone 16 series does not sound too exciting, at least based on rumors and reports. Samsung, on the other hand, still has to launch its foldable offerings this year.
Xiaomi managed to increase its presence thanks mostly to Redmi phones, but the Xiaomi 14 probably had something to do with that too.