Newsletter
TikTok is under the radar of the Government of the US. The authority has even passed a bill that bans TikTok in the United States. However, the brand’s future strategies and plans seem unaffected because of it. And it is good news for the fans. The tech giant recently held its annual 2024 TikTok World Product Summit. It announced updates to its social media campaigns. The brands will be soon able to use generative AI to create campaigns.
Companies will be soon able to create generative AI-powered social media campaigns in TikTok
Advertisement is one of the biggest revenue generation systems of TikTok. The giant keeps making changes to its advertising policy so that more and more companies use the platform as a mode to advertise its products and services. This will result in direct growth of the company’s revenue. The brand has once again made some changes to its policy and generative AI is now a part of it.
During its 2024 TikTok World Product Summit, the tech brand announced its newly updated advertisement policy. It announced TikTok Symphony, a new AI-powered ad suite. The suite includes tons of generative AI tools that are meant for a lot of benefits such as script writing and video production.
TikTok aims to increase its overall ad revenue with the introduction of this new ad suite. It will help the brands to promote the ads on the platform faster and more conveniently.
Machine learning is also coming soon to TikTok ads
Apart from the introduction of TikTok Symphony, the firm announced the implementation of advanced machine learning into the ads algorithm. Machine learning will be used to make sure that right ads reach the right audience. The app’s algorithm will analyze a lot of things such as budget, desired outcome, and likes before serving the ad.
The brand will be now able to find its niche audience and creator more easily. This will also make it easier for the brands to find the right collaborative artist.