Newsletter
While sending SMS to converse via text is still a reliable and used method in 2024, 3rd party messaging apps have become highly popular. One of the most used methods of text conversations in the US is iMessage. iMessage is an Apple-exclusive application, at least without using third-party applications. While Android users have plenty of options, they aren’t popular in the US, although WhatsApp seems to see much growth.
WhatsApp is one the most popular messaging apps on Android worldwide, although its use is limited in the US. That is changing as WhatsApp has seen significant growth as announced by Mark Zuckerberg through his WhatsApp channel. Zuckerberg shared that WhatsApp is seeing “double-digit growth in message and daily users,” at least in the US.
WhatsApp sees impressive growth in the US
The reason for this sudden and surprising influx of users is unclear, but the app has evolved and introduced several new features. Most updates are related to quality of life, but WhatsApp also introduced certain groundbreaking features. Features such as the Meta AI, a significant new tool for many users, attract new users daily.
Furthermore, Meta is trying hard to limit the amount of spam on WhatsApp. Recently, the status feature of the app received an option to mute status updates, preventing spam and unwanted interactions. WhatsApp is trying to innovate and beat the competition, which may be paying off by this growth in the US market.
Whatever the reason for this exponential growth in the US, it’s news for all WhatsApp users to rejoice. Users in the US are growing, which means it will become easier for WhatsApp users worldwide to chat with their US friends and families. With the device restrictions set by iMessage, having a more accessible messaging platform benefits everyone.
What makes WhatsApp stand out?
Users focus on finding a secure messaging platform that also offers decent features. WhatsApp is end-to-end encrypted, and users can also encrypt their backups so not even WhatsApp itself can access them. Moreover, WhatsApp includes the ability to make voice and video calls in addition to text messages.
Users can also send images, videos, documents, and other files, adding to the platform’s convenience. Naturally, with so many features including the general accessibility, users continue to hop on the WhatsApp train. Especially now that even the United States has, ‘entered the chat,’ so to speak, WhatsApp will likely see more growth.