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WWDC 2024 just happened, and Apple just introduced us to its take on AI called Apple Intelligence. The presentation was impressive enough, but the company didn’t hammer home just how incredible it is. So, Apple released a video showing Apple Intelligence in action.
You will be able to try out Apple Intelligence when the features eventually land on iOS 18. It’s limited to phones from the iPhone 15 Pro on, so if you’re using an older iPhone, then you’re out of luck. In any case, if you want to know how to install the iOS 18 developer beta, you can read our useful guide.
Apple shows off Apple Intelligence in a new video
In case you need any more reasons to know that Apple Intelligence is popular, the video is currently sitting at 3.1 million views, and it’s #44 on Trending. Rightfully so, as Apple Intelligence just check-mated both Gemini and Galaxy AI. Both Google’s and Apple’s on-device features don’t go much further than text generation, translation, and summarization.
However, Apple managed to massage AI into the very core of iOS and deliver an experience much more seamless and unified. Apple Intelligence has the typical slew of text generation and summarization tools as well. You can have the AI rewrite text for you like emails, create a TLDR, outline key points of what you write, etc. This is all stuff that we’ve seen before.
Another thing that we’ve seen before is image generation, but Apple took a less traditional approach to it. With Genmoji, the company allows you to artificially generate emojis to use in chat. The Image Playground is the company’s larger-scale image generation platform. You can use it to generate larger and more detailed images.
Apple Intelligence
So, those are things that we’ve seen already, but what’s new? Well, Siri just got a huge makeover. Firstly, you can speak to Siri more naturally. It will also remember the context of the conversation, so you can have a continuous conversation without needing to repeat details. In fact, Siri will learn about you from a plethora of apps on your phone so you won’t have to train it on information about you.
The AI will also surface the most important notifications to you. This still doesn’t fix the issue that people have with iOS’s notifications, but it’s a step in the right direction.
Those are just a few of the things that Apple Intelligence is bringing. We’re certain that other companies are going to up their AI game in order to compete with it.