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Spotify's Hi-Fi plan may be really expensive; AI to blame

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For months, it has been rumored that Spotify will launch a new plan with superior audio quality this year. Now, a new leak reveals the possible price of Spotify’s Hi-Fi tier, and it looks like it won’t be cheap.

Spotify had already officially confirmed that they would launch a Hi-Fi plan. However, the company said it in 2021, so it’s been quite some time. It is not known why the arrival of the new plan has taken so long. But it seems that 2024 will be the year when the service will receive the long-awaited tier. That said, according to a recent leak, it would cost at least $5 extra over your current plan.

Enjoying Hi-Fi audio on Spotify would cost $16–$17/month in the US

According to the Bloomberg report, Spotify’s Hi-Fi plan would actually be an add-on for the premium plans. This means that the final price you will pay depends on the base plan you have. The add-on in question would cost around 40% more than your current paid tier. The percentage may vary slightly due to price differences between different regions.

Currently, in the United States, Spotify Premium subscribers pay $11.99. So, if the leak holds true, enjoying lossless audio quality would have a monthly cost of $16–$17. Taking into account the current market, the offer does not seem too attractive on paper. There are services like Amazon Music ($9,99), Apple Music ($10,99), and Tidal ($10,99) that include Hi-Fi audio as an integral part of their premium plans.

Hi-Fi add-on would include generative AI features for playlists

Spotify would seek to justify the potentially high price of its Hi-Fi plan with AI-powered playlist creation tools. The company has already been experimenting with the Spotify DJ feature. According to the report, paying for the Hi-Fi add-on would also allow you to generate playlists or mixes for specific activities or dates. Everything would be generated according to your specific musical tastes.

The company would also seek to use the social section as a selling point. Every year, millions of users around the world share their Spotify Wrapped summary on social networks. The company would take advantage of this to make moves in favor of its Hi-Fi plan. Be that as it may, price can be a fundamental factor in its success or failure. Having a cost well above the vast existing competition would be a risky move.

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