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X (formerly Twitter) has updated its most advanced subscription tier, X Premium+. The updated X Premium+ subscription now offers a completely ad-free experience on Elon Musk’s social networking platform. Replying to the announcement post on X, Elon Musk said “Your time is worth it”.
X Premium+ subscription users will now get a fully ad-free experience
X introduced its most expensive Premium+ subscription tier in October last year. A no-advertisement policy has always been part of this package. However, it didn’t apply to all places on the platform, so users were still seeing ads. The X Premium+ tier offered an ad-free experience in the For You and Following Timelines, and that was it.
Now, according to the updated wording for the X Premium+ plan, X Premium+ tier users can enjoy a completely ad-free experience in every place on X. This includes the For You Timeline, Following Timeline, post replies, and profiles.
However, there’s a catch. Premium+ subscribers “may occasionally encounter sponsored content beyond X’s standard ad inventory”. Notably, users of this tier will still see branded notifications like “like-to-remind”.
The updated plan is in line with Musk’s broader mission to move the platform away from advertisements as its main revenue stream. Musk aims to generate 50 percent of X’s revenue from subscriptions.
X’s most expensive subscription costs $16 per month
You can get X’s Premium+ subscription tier by paying $16/month for web, iOS, and Android. Notably, the annual package that costs $168/year will get you a discount of around $25. The premium tier offers users a Blue checkmark for the verified profile status and a Creator subscription. The subscribers also receive a share of the revenue generated from the ads. There also are a bunch of other perks, you can read more about them here.
As for the other premium subscriptions, the most affordable “Basic” tier costs $3/month or $32/year. The slightly advanced “Premium” tier is priced at $8/month or $84/year.