British American Tobacco

Our transformation

Omni™ – Forward Thinking for a Smokeless World

Science

Omni™ – Forward Thinking for a Smokeless World

The Omni™ offers a summary of the global Tobacco Harm Reduction evidence base created over the last decade.

Driving innovation

Innovation

New Categories fuelling faster transformation

We are transforming. New opportunities are emerging to capture consumer moments, and to satisfy changing consumer preferences

Environment

Sustainability

Advancing Sustainability for A Better Tomorrow™

We rely on natural resources to run our business. Securing them and minimising their use are critical to delivering our strategy

BeTheChange

People

#BeTheChange

People and culture

People are at the heart of our transformation. We want BAT to have excellent people, engaged teams and be a great place to work

Latest stories and features

Latest press releases

In the spotlight

RESULTS

2024 Half-Year Results

Our Chief Executive Tadeu Marroco shares his views on BAT’s Half-Year Results for the six months to 30 June 2024

2024 Half-Year Results

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SCIENCE

Bite-sized science - Vuse

The animation video explains the results from one of the largest ever vapour product studies, which analysed BAT’s flagship vapour brand Vuse.

Bite-sized science - Vuse

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SUSTAINABILITY

Sustainability leadership

In December 2022, BAT’s sustainability leadership was recognised by two leading global rankings, CDP and DJSI, both widely acknowledged as the gold standard for corporate sustainability.

Sustainability leadership

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PEOPLE

#BeTheChange

Our world is changing and BAT is transforming. Learn more about the journey we are on and how you can #BeTheChange! #ABetterTomorrow

#BeTheChange

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TRANSFORMATION

Our purpose: To build A Better Tomorrow™

See how BAT is building A Better Tomorrow™ by reducing the health impact of its business

Our purpose: To build A Better Tomorrow™

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Latest results, reports and research

Results centre

Results

Results centre

Read our latest results and view our latest presentations about how the business is performing as we build A Better Tomorrow™

Annual reporting

Reporting

Annual reporting

Our Combined Annual and Sustainability Report features all of our key business and sustainability information in one place. You can also view previous annual and sustainability reporting here

Omni™ – Forward Thinking for a Smokeless World

Science

Omni™ – Forward Thinking for a Smokeless World.

The Omni™ offers a summary of the global Tobacco Harm Reduction evidence base created over the last decade.

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