Amazon's Alexa Team Can Access Users' Home Addresses
- Some members of Alexa Data Services see latitude and longitude
- The team is charged with helping Alexa improve its performance
Amazon Alexa Reviewers Can Access Home Addresses of Customers
(Source: Bloomberg)This article is for subscribers only.
An Amazon.com Inc. team auditing Alexa users’ commands has access to location data and can, in some cases, easily find a customer’s home address, according to five employees familiar with the program.
The team, spread across three continents, transcribes, annotates and analyzes a portion of the voice recordings picked up by Alexa. The program, whose existence Bloomberg revealed earlier this month, was set up to help Amazon’s digital voice assistant get better at understanding and responding to commands.