AT&T Raises Prices on Wireless Plans to Address Higher Costs
- Wage growth, spreading effects of inflation lead to increase
- Move will test customer loyalty, could leave rivals to follow
An employee helps a customer with a smartphone at an AT&T Inc. store in Newport Beach, California.
Photographer: Patrick T. Fallon/BloombergThis article is for subscribers only.
AT&T Inc. is raising prices on older mobile-service plans in an effort to squeeze more revenue from customers and blunt the effects of quickening inflation.
The price increases mark a high-profile reversal for an industry that has mostly competed for new customers with discounts, free phones and low-priced family plans -- even after shrinking to a three-player market with the purchase of Sprint Corp. by T-Mobile US Inc. in 2020.