Hyperdrive
Porsche Believes It Can Make More Profit Selling Electric Cars
The German sports-car maker planning to list this year expects more price power for its EVs.
The Porsche logo on the steering wheel of a Taycan 4S electric vehicle.
Photographer: Liesa Johannssen-Koppitz/BloombergThis article is for subscribers only.
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Auto CEOs warned for years about effects a costly transition to electric vehicles would have on their margins. But ahead of its landmark potential listing, Porsche is telling investors it can become more profitable focusing on battery power.