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Spotify Is in Talks to Test Full-Length Music Videos in App
- Video feature would escalate competition with YouTube, TikTok
- The company is seeking music videos it can include in the app
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Spotify Technology SA is considering adding full-length music videos to its app, which could help the streaming service better compete with Alphabet Inc.’s YouTube and ByteDance Ltd.’s TikTok.
The service has already begun talking to partners about the product, according to people familiar with the plan who asked not to be identified because they weren’t authorized to speak about it publicly.