Apple Overhauls App Store, iPhone Features in EU to Appease Regulators
- Company reduces App Store commissions to as low as 10% in EU
- Devices to support third-party app stores and gaming services
The Apple App Store app on a smartphone arranged in New York.
Photographer: Gabby Jones/BloombergApple Inc. is embarking on a historic overhaul of its iOS, Safari and App Store offerings in the European Union, aiming to placate regulators set to impose tough new antitrust rules.
The revamp will allow customers to download software from outside the App Store for the first time, the company said Thursday. They’ll also be able to use alternative payment systems and more easily choose a new default web browser — addressing two frequent complaints of developers and lawmakers.