Apple Fans Line Up to Spend $3,499 on the Vision Pro Headset
- In memo, Cook compares debut to birth of Mac, iPod and iPhone
- ‘We’re doing well today,’ he says about Vision Pro sales
People line up outside the New York Apple Store as the Vision Pro headset is released on Feb. 2.
Photographer: Angela Weiss/AFP/Getty ImagesApple Inc. faithful lined up at its US stores on Friday to pick up the first Vision Pro headsets, ushering in what the company calls “the era of spatial computing.”
Chief Executive Officer Tim Cook appeared at Apple’s flagship Manhattan store on Fifth Avenue to commemorate the launch, greeting modest crowds. At the company’s location at the Grove shopping mall in Los Angeles, clapping Apple employees welcomed in the day’s first customers.