Apple Prepares to Sell Vision Pro Outside US for First Time

  • The $3,499 headset has seen sales and interest taper in the US
  • Overseas expansion is likely to include China, France, Germany
WATCH: Bloomberg has learned that Apple is preparing to start selling mixed-reality headset Vision Pro in markets outside the US. Mark Gurman reports.Source: Bloomberg

Apple Inc. is preparing to start selling the Vision Pro in markets outside the US, testing whether the $3,499 mixed-reality headset has broader appeal.

The company began holding training sessions in recent days and has flown hundreds of employees from its international stores to Cupertino, California, to learn how to demonstrate the device for customers, according to people with knowledge of the matter. The training takes as many as four days, and courses started last week, said the people, who asked not to be identified because the efforts are private.

  翻译: