Apple Hits Record After Introducing ‘AI for the Rest of Us’
- Company previews Apple Intelligence tools and OpenAI accord
- Apple adds customizable home screen, new Control Center to iOS
Apple Inc. shares rose to a record after it took the wraps off long-awaited new artificial intelligence features, betting that a personalized and understated approach to the technology will win over customers.
A new AI platform called Apple Intelligence was the highlight of the company’s Worldwide Developers Conference presentation on Monday, which also included updates to the iPhone maker’s operating systems. The technology will help summarize text, create original images and retrieve the most relevant data when users need it. The push also includes a revamped version of Siri, the company’s once-pioneering digital assistant.