Apple Needs Touch-Based Macs to Unify Apps and Keep Users Happy

The current MacBook Pro. — The current MacBook Pro.
Photographer: Budrul Chukrut/SOPA Images/LightRocket/Getty Images

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January 15, 2023 at 9:45 AM EST

Apple’s upcoming move to Macs with touch screens is about the future of its user base. Also: The company kicks its in-house technology plans into high gear, working on new wireless chips and its first microLED displays. In other news, Tim Cook takes a 40% pay cut and the heir apparent at Apple’s services division is mysteriously out.

Last week in Power On: Apple will talk up its mixed-reality headset in 2023 but not much else.

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Before it’s here, it’s on the Bloomberg Terminal

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