Apple Talks Up High-End iPhones in Sign Ultra Model May Be Coming
The iPhone 14 Pro and Pro Max on display.
Photographer: Brent Lewin/BloombergApple’s Tim Cook told investors that consumers are willing to pay up for the best iPhone they can get, signaling that even more ritzy models may be on the way. Also: The company won’t replace its outgoing industrial design chief, and Samsung debuts its latest ho-hum phones.
Last week in Power On: Apple will put its reputation on the line with the upcoming mixed-reality headset.