Apple Vision Pro’s Lengthy Sales Pitch Will Include 25-Minute Demo

The Apple Vision Pro, unveiled more than seven months ago, is now just three weeks away. The company is preparing an extensive sales pitch for the $3,499 device, including a demo lasting as long as 25 minutes. Also: A onetime contender for Apple’s CFO role takes the top finance job at Sonos; Apple’s board undergoes a rare shake-up; and Amazon and Google showcase new features at CES.

Last week in Power On: Apple’s biggest challenges in 2024 have little to do with the iPhone.