Apple Needs a True Low-End iPhone to Help Revive Growth

An ad for the opening of an Apple store in Shanghai.Photographer: Qilai Shen/Bloomberg

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April 21, 2024 at 8:45 AM EDT

Apple has long relied on China and the iPhone for growth. As those revenue sources continue to falter, the company must explore new regions and products to get back on track. Also: Apple’s next big thing is an on-device large language model; iPad retail availability dwindles; the Vision Pro loses steam; and iOS 17.5 includes a change that could upend the App Store.

Last week in Power On: The AI device revolution isn’t going to kill the smartphone.

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Before it’s here, it’s on the Bloomberg Terminal

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