How Apple Plans to Turn the Vision Pro Into a Multiproduct Business

A customer with an Apple Vision Pro at the company’s store in Palo Alto, California. — A customer with an Apple Vision Pro at the company’s store in Palo Alto, California.
Photographer: David Paul Morris/Bloomberg

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June 23, 2024 at 8:45 AM EDT

The Apple Vision Pro has gotten off to a slow start, spurring management to rethink its plans for the device. But the company still looks to turn the headset into a multiproduct category. Also: Apple continues its product-killing spree; the latest on a move to M4 Macs; and why Apple Intelligence isn’t coming to most iPhones — or the European Union.

Last week in Power On: The slow rollout of Apple Intelligence will stretch into 2025.

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Before it’s here, it’s on the Bloomberg Terminal

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