• Where your current customer journey is failing to explain product complexity and intricacies
• How best to use video at your key customer journey touchpoints
• Which video activity is the most effective at achieving your goals

Featuring: 

Kevin Craine, Host, MarTechTalk

Pratyush Sinha, Head of Marketing, Blenheim Chalcot
Nikola Maricic, Marketing Director APAC, Ria Money Transfer

Greg Armshaw, Senior Director, Strategy - APAC, Brightcove

• Where your customer journey isn’t dealing with the questions shoppers need answers to before purchase
• Using video at key customer journey touchpoints, including reducing returns
• Buying complementary tech that keeps your CTO happy

Featuring: 

Kevin Craine, Host, MarTechTalk

Neha Dadbhawala, Head of Martech, SEEK

Peggy Salz, Content Strategist and founder, Mobile groove

Greg Armshaw, Senior Director, Strategy - APAC, Brightcove

• Centralising data in a single location – where are the challenges in analysing buyer behaviour?
• Which metrics matter most when proving the value of a CDP to revenue generation
• Integrating your CDP into your martech to maximise revenues  

Featuring:

Kevin Craine, Host, MarTechTalk 

Priyal Borole, VP/Director MarTech and Communications Delivery, OneMain Financial

Pratyush Sinha, Head of Marketing, Blenheim Chalcot

Nagendra Shukla, Co-Founder, UnBound

Ronald Gerlach, Chief Marketing Officer, Gaubert Oil Company

• Evaluating individual pieces of personalised content – which are your key metrics?
• Getting the most effective personalised digital content solution for your money
• Finding the right balance between martech and humans for personalised digital content creation

Featuring:

Kevin Craine, Host, MarTechTalk 

Priyal Borole, VP/Director MarTech and Communications Delivery, OneMain Financial 

Mustafa Bohra, Associate Director - Growth, Careem

Danny Lacey, Entrepreneur, WOWVI Group: Full Content Production

Jamie Grabert, President/Co-Founder, The Consultancy Group