Alex Bitter is a senior retail reporter covering companies that make food, beverages, and personal care products. His past stories have reported on Coca-Cola scaling back its division for emerging brands, 3G's cost-cutting at Kraft Heinz, and Imperfect Foods's struggle to retain customers.
Before joining Insider in September 2020, he wrote about consumer and retail companies for the news service at S&P Global Market Intelligence. He's a graduate of the University of Hawai'i at Mānoa and grew up on the Big Island.
Alex lives in the Washington, DC area, where you can find him cycling along the Potomac, studying ancient coins, or searching for civil war artifacts with his metal detector in his free time.
Got a tip? Reach out at abitter@businessinsider.com or via encrypted messaging app Signal at +1 (808) 854-4501.
Starbucks' mobile orders are a challenge for the coffee chain, some store employees said, as its new CEO pushes for people to hang out more in-store.
Tech
2024-10-02T21:06:54Z
OpenAI has raised $6.6 billion in a new funding round that's also one of the largest private investments on record.
The US port strike could have far-reaching impacts on the economy. Here's what a prolonged standoff between the ILA union and USMA may lead to.
Starbucks is facing operational problems, according to some customers and employees. I went to three stores to check out the wait times.
Amazon is opening Fresh stores again. I visited a new store in Virginia to see whether the company's changes to the grocery chain make a difference.
From Ilya Sutskever to Mira Murati, OpenAI has seen top talent depart the company over the last 10 months.
Tech
2024-09-26T12:45:02Z
Get the latest news on Amazon's earnings. Compare the price of Amazon.com's common stock (AMZN) to previous quarters and read analysts' predictions.
DoorDash is using W2 employees to make some deliveries in Austin, Texas, and Fresno, California. That's a big shift from using gig workers.
Companies have continued to cut jobs in 2024 after a wave of layoffs last year. Goldman Sachs, IBM, Google, and Tesla are among those shedding staff.
Starbucks is trying to improve cafes and cut wait times with the Siren Craft System, but an employee says it's not the solution the company claims.
JPMorgan's Jamie Dimon became the latest CEO to weigh in on RTO, saying that federal workers in Washington, DC, should work in the office more.
Nike says Elliott Hill will replace John Donahoe as CEO in October. Nike has struggled to turn around its business over the last year.
Cracker Barrel's CEO says it's lost relevancy with customers. I visited one and found mediocre food and a restaurant in need of rethinking.
Tupperware was once a US kitchen staple. It's now at risk of going out of business. Here's the history of the brand famous for parties and plastic.
Daniel Lubetzky, founder of snack brand Kind, pointed to one ability that he looks for in founders on Shark Tank.
Red Lobster has gone through bankruptcy and a fiasco over its endless shrimp special. Here's what its like to dine at one of the chain's restaurants.
Big Lots is planning to close stores as it goes through Chapter 11 bankruptcy. A store in Maryland left BI confused about the retailer's purpose.
McDonald's is extending its $5 meal deal through December and adding more discounts. It's a sign Americans still feel strapped for cash.
Starbucks' new CEO, Brian Niccol, wants customers to hang around its stores for coffee and socializing like they used to, he wrote.
DoorDash's gig workers are mostly women, millennial, and spend an average of less than four hours a week making deliveries on the app.