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    A Woman Went Viral For Using AI To Find Her Color Palette, And After Trying It Myself, It Will Completely Change The Way I Shop

    I finally understand my "best" and "worst" colors — and here's how you can do it, too.

    I don't know about you, but ever since the color analysis filters cropped up on TikTok, I've shamelessly spent hours trying to figure out my color palette. Even after trying the filters, I've never been quite sure what my "season" is.

    A woman is pictured with different colored backgrounds labeled as "Spring," "Summer," "Autumn," and "Winter" to demonstrate changes in seasonal color palettes. She wears a neutral expression

    There are also so many different filters; sometimes it feels like they all say something different.

    A list of various color analysis video effects on a social media platform, showing the number of videos associated with each effect

    So, I was intrigued when I came across this viral video by @kaligirly, in which she shared how she got her correct color palette by using ChatGPT.

    Split image with "WINTER" text. Left side shows a close-up of a woman's face with minimal makeup. Right side shows a smiling woman pointing with her index finger

    Since over 400,000 people saved the video (presumably to try for themselves), and many others praised how "smart" the hack was, I knew I had to try it out. One person said it even saved them $500 (which is what some people pay for a professional analysis 😳).

    Comments on a post: BB says "Women in STEM!" with 12.1K likes. Talknicetwome says "Nice womennnnn ? this is so smart!" with 35.3K likes. ProbablyShannon_ says "You saved me $500. ?" with 26.6K likes

    So, I put Kali's hack to the test...and it surprised me. Notes below (and feel free to follow along and try for yourself!):

    First, Kali said to take a selfie with good natural lighting in front of a window, but not direct sunlight, and with no makeup on:

    Next, Kali said to go into your camera roll and edit the photo as if you were going to draw on it. After clicking the draw icon, click the color wheel in the bottom right:

    Then, after clicking the color wheel, click on this color picker:

    Woman demonstrating on a smartphone screen, text reads "CLICK ON THIS COLOUR PICKER" and "Sorry the sound cut out."

    Next, Kali said to pick an area on your face that you think represents your skin color. You can use the drawing tools to sketch a swatch to see if you like the color:

    A person points to a smartphone displaying a face labeled "Summer" on the screen. Various colors radiate behind the face on the phone display

    After fiddling with different parts of my skin, this is what I ended up choosing, which I felt was pretty on par with the pink-ish tones in my skin:

    Then, you'll click back into the color wheel settings, and you'll click over to "sliders," where you'll get the color code for your skin swatch:

    Woman demonstrating color selection on a smartphone, showing RGB and hex color values on the screen

    Here's my step-by-step, and the color code I snagged from my swatch:

    Next, it's time to put ChatGPT to work! First, Kali asked ChatGPT to give her a seasonal skin tone color palette based on her skin tone swatch:

    A woman is discussing skin tone palettes on a Zoom-like call. Text on screen reads: "Hello, my skin tone is #F1C8B6. Do you know which skin tone colour palette I am (spring, winter, summer)?"

    For Kali, ChatGPT said skin tone falls within warm undertones, and that she could match with a spring or an autumn seasonal color palette, depending on factors like her eye and hair color, too.

    Screenshot of a ChatGPT conversation on determining skin tone palette. The bottom shows a person speaking with part of their face visible

    Interestingly, ChatGPT also said I have warm undertones when I asked the same question, but with my skin swatch color code. Yet unlike Kali, ChatGPT told me I likely fall within the "spring" color palette, which "typically have warm, peachy, or golden undertones" and look best in shades like "coral, peach, golden yellow, warm greens, and soft blues."

    ChatGPT and the user are discussing the user's skin tone color #EAC8C2 and how it fits into the Spring color palette for clothing

    Since ChatGPT suggested that hair and eye could factor into her color palette, Kali did the same swatch test to get her eye and hair color codes, which more definitively told her she was an autumn color palette:

    And though ChatGPT told me I was a spring based on my skin color swatch, I figured I'd get my eye and hair swatches, too, especially since I still was not fully convinced I'm a spring:

    Annnd, I kinda felt like I got back to square one. ChatGPT told me I could "potentially fall into either the spring or autumn color palette" when my eyes (which are hazel-dark green) and my hair (bronde?) were taken into account.

    Screenshot of a ChatGPT conversation discussing hair and eye color compatibility with Spring and Autumn color palettes

    Soooo...I gave myself a makeshift color analysis using clothes in my closet (unfortunately, I didn't have those special sheets the professionals have). I didn't have the exact colors ChatGPT suggested (like terracotta), so I focused on comparing "softer, lighter" shades (left column) to "deeper tones" (right column).

    Six side-by-side photos of the same person, each wearing pullover sweaters or tops in different textures. The person is smiling in all images. Names are not provided

    Because Kali wanted to incorporate more color into her wardrobe, she also asked ChatGPT what shades of each color would work for her, which gave her a detailed breakdown of the shades that would suit her best for each color.

    Ka displays a ChatGPT response on her phone screen while pointing towards it

    She said, "I gotta say it's pretty accurate because it recommended coral pink, and one of my favorite T-shirts is coral pink." Kali said she had been wondering about her color palette since she got this shirt, which ChatGPT basically confirmed that she should reach for more coral pinks.

    Two smiling women posing in a room with plants and wall art

    ChatGPT didn't give me an ordered list for each color, but for pink, it did recommend that I reach for peachy pinks to complement my warm, peachy undertones and avoid cool-toned pinks with blue undertones.

    Screenshot of a conversation between a user and ChatGPT discussing which shades of pink suit warm undertones, with the AI suggesting colors like peach, coral, and golden yellow

    ...which I found pretty accurate after doing my own color test, too! Solidifying that I have warm tones was actually one of the most beneficial aspects for me in this process. Until now, I genuinely wasn't sure if I was cooler or warm-toned. I always wondered why I felt like purples washed me out... I see now the warm pinks and coral bring out more of those peachy undertones in my skin!

    Four images of Anastasia Barnes, smiling in different cozy sweaters. Top-left: ruffled, middle-left: plain, top-right: tucked-in, bottom-right: textured

    After Kali had her specific list of shades for every color, she wanted to know, overall, which colors she should reach for. So, she asked ChatGPT to order which colors would suit her, from the best to the least. Here are her results:

    Here are my own, which aren't too dissimilar from Kali's, but peachy pinks are my #1 (I assume because of my peachy skin tone) instead of red, which is my #4 (and personally, not a color I gravitate toward). Basically, for me, warm tones = good.

    The author's ChatGPT results

    A few years later, I feel like I have some answers to why I loved how this peachy-pink dress looked on me!

    The author in a pink dress

    So, that's it from Kali's AI color palette test (and my attempt)! Overall, Kali said she doesn't think this replaces the "precise expertise" of a color analyst (which I'd have to agree with — see a professional analysis here), but it helped her to make better choices while shopping.

    She told BuzzFeed, "Like most people, I had a very neutral white, black, grey, and brown closet, but I wanted to try to add more colors. However, I had a hard time because I would pick out trendy pastel colors, especially blue because it’s my favorite color, but they never looked quite right on me. So this hack was really helpful in guiding me toward more colors that would suit me better."

    A clothing rack with various neutral-toned jackets and coats neatly hung

    Kali said ChatGPT's list of her best to least-suited colors helped her especially. She said, "I tend to gravitate toward cool tones when shopping, but warm tones, like red, for example, were my #1 most flattering color. Ironically, red, orange, and yellow are not colors that I own, so it opened my mind to shades I would’ve never considered, like terracotta."

    She added, "ChatGPT even explained how pastel blue is one of the worst colors for me, and that explains why I had such a hard time shopping for colors in the past."

    I, too, had a vague knowledge that light blues and purples looked a little off on me, but this hack helped me identify why — cool tones and I don't entirely vibe! After trying this hack, I honestly do see myself reaching for and buying these colors less. And now I'm hunting for some peachy pinks and corals for summer.

    Smooth, silky fabric with gentle folds and drapes

    Still, I was skeptical of ChatGPT's accuracy and generalizations, but Kali told me that people who tried the hack and also had their color palettes professionally analyzed said ChatGPT gave them similar answers. She said, "My mom included! She was professionally analyzed as a cool summer, and ChatGPT gave the same answer."

    And as I made this post, my partner (who's getting his PhD in artificial intelligence) lurked in the back to see what I was up to (BTW, I think he's a summer 🤪). When I asked him if this was BS or actually something that ChatGPT could have enough knowledge to advise on, he said that the most compelling point that it has some accuracy would be if people who've had professional analyses are getting similar answers.

    Four oval portraits of the same man with different seasonal color palettes labeled 'Spring,' 'Summer,' 'Autumn,' and 'Winter' surrounding his face

    He said, "These language models are trained to generate things that sound like humans, but that's not necessarily the same as generating something factual, true, or accurate."

    He continued, "It was trained on the internet, so if there's content about color palettes on the Internet, it could be using that information." But he reminded me, "The models aren't trained to give you a good color palette recommendation; they're trained to give you an answer that sounds like a human gave you an answer. So sometimes they get it right, but sometimes it might be wrong, even though it sounds right. The clearest way to know is if a professional agrees."

    Basically, as with anything AI language models spit out at us, take it with a grain of salt! While I probably won't shell out the money for it, I could still benefit from a proper color analysis from someone with more expertise (and there are likely some things ChatGPT got "wrong"). But I'm pretty happy with the knowledge I have. I think ChatGPT created a helpful framework, but it was my own experimentation that helped me decide what worked best. I also know color analysis is not a science; it's a subjective tool that can vary based on individual preferences, or even overhead lighting!

    So, if color analysis tools help you, that's great (they help me, too)! But if they tell you that you look best in red and your favorite color is blue, that doesn't mean you can't wear blue. Ultimately, deciding the colors you want to wear is up to you!

    If you try this hack yourself, let me know what you think —whether it helps you out or gets things completely wrong. Cheers and happy color-analyzing! 🎨

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