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21 Items From Black-Owned Businesses TikTok Is Obsessed With

Home, beauty, and fashion items TikTokers just can't get enough of.

1. A pair of Savage X Fenty high-waist leggings that'll make your workout much more comfortable with the stretch it provides. It might even make a workout happen in general because how could you *not* show these off at the gym?!

Person in athletic wear posing to highlight the fit of the leggings
Person in athletic wear with a cropped top and leggings, standing
Savage X Fenty

Check them out on TikTok here.

Promising reviews: "These leggings are so lightweight [and] breathable and hug your body just right for a good workout. The fabric is so soft." —Catherine

"These are so comfy and fit perfectly. Very sleek and pretty [and] I am able to stretch my legs any way I want, which is a must for me." —Adrienne

Get it from Savage X Fenty for $84.95 (available in women's sizes XS–4X and in three colors).

2. A mixed set of ~gorgeous~ stemmed wine glasses because how are you supposed to have any fun with those plain ole clear ones? The color assortment is so unique and perfect for hosting! 

Six stemware glasses in various pastel tones arranged in two rows
Shelf displaying a collection of uniformly shaped glasses in various solid hues, arranged in a color gradient from top to bottom
Estelle Colored Glass

See them in action on TikTok here!

Estelle Colored Glass is a Black woman–owned small business that creates vintage-inspired hand-blown pieces in beautiful jewel tones.

Get a mixed set of six from Bloomingdales for $185 (available in two color schemes) or get a custom set from Estelle Colored Glass for $195 (available in 22 color options). 

3. Topicals's brightening eye masks that have caffeine and kojic acid as the main ingredients to not only eliminate puffiness but *actually* reduce dark circles, too! Who says you can't take your morning coffee in eye mask form?

Topicals Faded serum for dark spots and discoloration with branded silicone patches alongside
Woman with branded adhesive bandages on cheeks
Topicals

Check out a TikToker gushing about the eye masks here!

Topicals is a WOC-founded small business started by Claudia Teng and Olamide Olowe. The brand is all about helping you love the skin you're in, with a little help from their effective, science-backed products.

Promising review: "Love it. This is my favorite eye patch! It feels so nice on the skin and doesn’t [slide] off. My eyes were visibly less puffy after usage!" —AnnaHearts, Sephora customer

Get a six-pack from Amazon or Sephora for $22.

4. Bread Beauty Supply's Hair Oil Everyday Gloss to hydrate, repair, and coat hair in a lightweight, nongreasy formula. Thanks to ingredients like Kakadu plum oil and safflower oil, you'll get silky and shinier hair with limited frizz.

a photo of the hair oil bottle laying flat
a model apply the hair oil their their curly hair
Sephora, Bread Beauty Supply

Check out this TikToker using it on their locs here and another on their curls here.

Bread Beauty Supply is a Black woman-owned small business that creates amazing haircare specifically for those with curl types 3a–4c.

Promising reviews: "I will probably never stop using this oil. I love it that much. Seriously though, I have very, very thick hair that gets frizzy like a lion's mane. I use this oil after I've heat styled my hair to tame the frizz, and I use it on second/third day hair. It's truly a magical hair oil! When applied after styling, I use 3–4 drops (on thick, mid-back length hair), and the oil leaves my hair looking soft, shiny, and sleek. For days in between washing, my frizz loves to pop back up, but with 4–5 drops of Bread Oil, my hair looks fresh...And it smells like gummy bears! The fragrance is fairly strong right after it comes out of the bottle, but once it's on your hair, it dissipates to a very faint but still sweet smell. I think the fragrance is the perfect amount."  —duckyy

"My hair is very fine and can easily look greasy if products are too rich for it, but this product is a total home run. The oil has a thickness that reminds me of hair serums or products with dimethicone, but unlike dimethicone products, this formula actually absorbs into my hair and nourishes it instead of leaving a residue or coated feeling behind. My hair is shiny and healthy-looking, but doesn't feel like there's any product in it, and that is exactly what I need and want in a product like this. The bottle is made from sturdy glass, and the oil smells like a bright and fruity Lip Smackers gloss from the '90s, but the scent disappears after application, so it doesn't become too much. It's such a joy to use."  —nleslie63

Get it from Sephora for $18.

5. A thick fleece sweatshirt with a satin-lined hood so that staying warm doesn't have to mean ruining your hair. This will ensure your locks don't get frizzy and help maintain the moisture in your hair, unlike the common, unbreathable cotton-blend hoods.

See it on TikTok here!

Kin Apparel is a Black woman–owned brand founded by haircare content creator Philomina Kane. Her hoodie line is inspired by her Ghanaian culture and her passion for natural haircare.

Promising review: "This fleece, along with the others, is one of the most comfortable pieces of clothing I’ve had in a very long time. They fit exactly as advertised and really do feel like a teddy bear in a hoodie. The satin lining keeps your hair from drying out and, for me, keeps my head cool. Overall, all of these fleeces are well worth the money." —Terrell H.

Get it from Kin Apparel for $56.79+ (originally $79.99; available in unisex sizes XS–3XL and in tons of other colors/styles).

6. A hand-painted, handmade scented body candle that features back rolls, hip dips, a full belly, AND smells delicious. You've got your pick between sandalwood, spiced pear (LOVE!), and lavender. There's no way this won't put a smile on your face and a little confidence in your soul. 

a brown body candle
Ctoan Co.

Check it out on TikTok here!

Ctoan Co. is a Black-, queer-, and woman-owned small business based in Wisconsin. The body candles are meant to be celebratory and are designed from a completely gender-neutral perspective by founder Jodyann Morgan.

Promising review: "The 'Angel' plus size candle is soooo beautiful 😍 and I couldn't be happier! The candle smells great although I dare say I won't be burning it because it's so pretty. A+! Will buy from Ctoan again." —Crystal P.

Get it from Ctoan Co. for $29 (available in three scents or unscented, and in three other colors, including gold!). 

7. Ami Colé lip treatment oil to protect and hydrate your lips like no other. The awesome oil-to-gloss formula kicks dryness to the curb and nourishes your lips, leaving a nonsticky, disco ball kinda glow. 

Lipstick and open tube with applicator, on a smooth surface, from Axiology Beauty, highlighting eco-friendly packaging
Close-up of a person holding three lip gloss products with
Ami Colé

Ami Coé is a brand "inspired by Senegal, born in Harlem, NYC," as their website proudly proclaims. With product tones and colors that compliment those with melanated skin, they provide high-quality, clean beauty to an often-ignored audience.

Promising reviews: "I saw reviews on TikTok, and I had to try it. This shade is beautiful; the oil is thick and hydrating. I plan to get more." —FreelyNat, Sephora customer

"I’ve never used up a lip product until this one! This lip treatment oil is absolutely the best out there. It feels more like a lipgloss than an oil and stays on your lips for a long time. It is not sticky at all. Really nourishes your lips too." —kreysak, Sephora customer

Get it from Amazon, Sephora, or straight from Ami Colé for $20 (available in six shades).

8. Camille Rose moisture milk, a leave-in conditioner made specifically for those with curly hair! It uses ingredients like rice milk, macadamia oil, *and* vitamins A, D, and B12 to detangle, revive, and enhance curls. OH! And it smells amazing, too.

reviewer selfie showing off curly hair after using product
reviewers curls with moisture milk in it

See it in action on a TikToker's curls here!

Camille Rose is a Black woman-founded/owned business. 

Promising reviews: "I have been wanting to try Camille Rose for a while now, and this was the first product I thought to pick up. It did not disappoint — it smells really nice and really keeps my hair moisturized. I will be repurchasing! Hair type:4a/4b." —Folasayo

"I have long, frizzy, wavy hair. When I put this product on my hair, it smells great, leaves my hair with beautiful curls, and it's soft to the touch." —Kindle Customer

Get it from Amazon for $13.79.

9. Black Girl Sunscreen to moisturize and protect skin without leaving a greasy white cast. While it works for all, BGS is specially designed for melanated skin!

Hand holding Black Girl Sunscreen SPF 30 tube with ingredients highlighted like avocado and carrot juice
a photo of buzzfeed shopping reviewer's selfie after using the sunscreen
Black Girl Sunscreen, Mika Robinson/BuzzFeed

Learn more about it on TikTok here and check out our Black Girl Sunscreen review.

Learn more about sunscreen and SPF at the American Academy of Dermatology (AAD) and be sure to check out BuzzFeed's post on sunscreen myths.

Black Girl Sunscreen is a Black woman-owned small business. The sunscreen comes in three versions: original SPF 30, matte SPF 45, and a kid's SPF 50. Each is paraben-free, fragrance-free, vegan, and cruelty-free!

Promising reviews: "It’s GREAT! I use sunscreen on my face every single day. I live in FL so it’s a necessity. Finally, a sunscreen that doesn’t leave a white cast, feels good on my skin, and it’s moisturizing. I will definitely be purchasing this again." —Katrina H., Target customer

"Finally! A sunscreen that’s made for people with an abundance of melanin! This doesn’t leave a white cast, and it doesn’t have much of a scent to it. It goes on effortlessly and leaves my skin feeling moisturized and protected. Do you understand how long it’s taken me to find an SPF for my skin?! I’m so thankful that it’s available at Target, and I hope they continue to stock the shelves with this product!" —Jay, Target customer

Get it from Target for $15.99 or from Black Girl Sunscreen for $18.99

10. Telfar Shopper Bag I have no doubt you've seen on TikTok and Instagram. The quality of these designer bags is so great; it's something that could be passed down for generations! And while the style and color options are endless, they're also limited from being in such high demand. TL; DR, get yours asap! 👏🏾

buzzfeed editor holding a pink mini telfar bag
The puffy styled handbags on pedestal
Kayla Boyd / BuzzFeed, www.instagram.com

See a TikToker's personal collection of multiple styles and sizes here.

Telfar is a Brooklyn-based brand created by Liberian-American fashion designer Telfar Clemens. The genderless fashion label is known for their embossed logo bags, but they also carry a variety of apparel and accessories.

The brand's popular Shopper Bags sell out in minutes. So if you're trying to snag one, I suggest signing up for email notifications so you know the exact time and date a specific color will drop.

Get it from Telfar for $140+ (available in three sizes and tons of colors/styles).

11. A Hairbrella you can easily toss in your bag when rain is in the forecast. It's water-proof, so your hair will be protected from rain, humidity, and mist, and because it's satin-lined — frizz, too!

Reviewer wearing black flexible cap with small plastic visor on their head
Model pouring water on another model's head while wearing the hairbrella, then taking it off to show hair perfectly styled and dried

Check it out on TikTok here.

Hairbrella is a Black-owned small business that has been creating fashionable hats that protect hair from all kinds of weather since 2016. 

Promising review: "I traveled to London last month with a raincoat that did not have a hood, and I wanted something that would protect my head/hair/blowout without lugging an umbrella. This definitely did the trick. Two of the three days were rainy (some quite heavy), and my hair stayed totally dry. It stows nicely, too. I'm still learning how to adjust it while it's on my head (easier to adjust first and then put it on). Also, when I do have it tightened/pulled to the right place, the loop/slack from where I adjusted it sort of sticks out and gets in my peripheral vision. I wish the adjustment/clasp was less prominent. But, all in all, this is perfect for anyone who wants to keep their blowout fresh in the rain." —Miss Information

Get it from Amazon for $39.99 (available in 11 colors).

12. A Heat Your Veggies hot sauce pack so flavorful it'll make you take back every bad thing you've ever said about vegetables as a kid. It's also made with fresno, habanero, *and* ghost peppers...so if you're a fan of heat, you've absolutely got to try 'em.

three hot sauces: beet and fresno, collards and ghost, and sweet potato and habanero
Hot N Saucy

Check it out on TikTok here.

Hot N Saucy is a Black woman-owned, Brooklyn-based business that sells vegetable-based hot sauces in small batches.

Promising review: "Absolutely divine!! The sauces delivered on the promise! They were sweet, flavorful, and hot! My favorite is Collards and Ghost; which is definitely the hottest! However, I loved them all." —Lajuana H.

Get it from Hot N Saucy for $30.

13. Pattern Beauty shampoo and conditioner that work gently to remove build-up and dirt while moisturizing and hydrating curly, coily, and wavy hair types. This duo will rid the nitty gritty *without* damaging hair by infusing aloe leaf juice, biotin, and jojoba oil.

Person's hands with soapy lather dispensing shampoo from a Pattern brand bottle
Hand squeezing a tube of cream onto another hand, against a neutral background, indicating a skincare product
Sephora

See it in action on TikTok here!

Pattern Beauty provides those with for curls, coils, and tight textures with the tools to nourish and enhance curls with healthy, safe, and effective ingredients. And the cherry on top? It's founded by actress Tracee Ellis Ross!

Promising review (for shampoo): "Staple Product! After using this shampoo, my hair feels so good and is shiny. The temps have dropped, and my hair has become so dry. This product is very hydrating, and would highly recommend it." —LadeGodiva, Sephora Customer

Promising review (for conditioner): "I'm obsessed! This smells so good. It's a soothing scent. My curls look amazing after using this. My curls are defined, and this doesn't weigh my hair down. My hair is extremely soft and moisturized. I would definitely recommend this!" —Rannie61, Sephora Customer

Get them from Amazon: the hydrating shampoo and the medium conditioner, both for $12+ (available in three sizes each), OR from Sephora: the hydrating shampoo and the medium conditioner, both for $12+ (available in three sizes each).

14. A tube of Fenty Beauty hydrating lip stain for all-day color that'll last through breakfast, lunch, and the snacks in between. It applies as a beautiful gloss and will leave a gorge tint on your lips. Re-apply all day, who?? We don't know her.

Close-up of a person with glossy lips about to bite a cherry, highlighting lip makeup and nail art ideal for shopping inspiration
Arms displaying swatches of lipstick shades for various skin tones to aid in shopping choice
Sephora

See a TikToker try on a few shades here.

And if you didn't know, Fenty Beauty is 100% cruelty free!

Promising review: "Best lip stain I've used. I’ve tried tons of lip stains, but none that are as great as this one. I was influenced via TikTok and not disappointed! I love the orange undertone of Zesty Bestie. Lasting power is great. I apply it before I do my hair and makeup and then blot off the excess with a tissue before I leave for work, and the tint lasts at least until lunch. Most importantly, it’s even. Most lip stains I try end up being patchy, but this one isn’t." —MadsD, Sephora customer

Get it from Sephora or straight from Fenty Beauty for $28 (available in six shades).  

15. Golde's pure matcha to get jitter-free energy that's absolutely delicious! Use it to make matcha lattes as a pick-me-up beverage if coffee is not your preferred go-to AND to whip up some matcha-flavored foods like cookies, waffles, and more. The versatility!

Electric frother mixing a creamy matcha tea in a ceramic cup
Hand whisking matcha in a bowl next to a container of matcha powder
Golde

See a TikToker making a matcha drink here and another using it to make matcha french toast (yum 😍) here!

Golde is a Black woman and family-owned small biz based in Brooklyn, New York. Their pure matcha is Pure Matcha is a ceremonial grade green tea sourced from Uji, Japan. It’s organically grown and certified radiation-free and heavy metal-free. It’s also vegan, gluten-free, and non-GMO!

Promising review: "My favorite matcha. This matcha is smooth, delicious, and provides the perfect energy boost!" —Nakeyshia K.

Get it from Golde for $28+ (available in three sizes).

16. Hyper Skin's Hyper Even Brightening Dark Spot Vitamin C Serum — a clean, vegan serum that hydrates skin and tackles those pesky dark spots that are difficult to treat. Ingredients like turmeric root, hyaluronic acid, aloe, and (of course) vitamin C leave skin bright and even with once-a-day use.

a model holding a bottle of Hyper serum
A user's before and after photos between 30 days of using Hyper
Hyper Skin

Check it out on TikTok here.

Hyper Skin is a Black woman-owned small business that's changing the skincare game for darker and melanated skin tones. Their formula is specifically focused on treating the unique needs of skin of color, but works wonders for all. (Just look at those before and after photos!).

Promising reviews: "I never write reviews for anything, but OH MY GOD. The things I would do for this serum… the things this serum has done for me. I have cystic acne and PIH, and this product has helped with both a ton. I can see my dark spots getting lighter every day. 1,000/10 recommend." —nvcj, Sephora customer

"Top tier. What made me curious about Hyper Skin [was seeing it] on Instagram. They hyped up the product so much that I actually wanted to try it, and they DID NOT DISAPPOINT!!! I love everything about this product. it’s not sticky like many Vitamin C serums, and it sinks into my skin beautifully. It has contributed to my dark marks becoming lighter... I would 100% repurchase this serum." —Snw95, Sephora customer

Get it from Sephora or from Hyper Skin for $36+ (available in two sizes).

17. Nappy Head Club's "Good Hair" scarf because *all* hair is good hair, and you should flaunt your beautiful locks like you know it's a fact! Wear it as a top, neck scarf, or the classic head bandana.

Person wearing a top with
Woman with long braids wearing a headscarf and a chain necklace
Nappy Head Club

See it styled on TikTok here!

Nappy Head Club is a Black-owned small business that sells apparel and accessories. They also donate a portion of proceeds monthly to different charities, which is outlined on the brand page.

Get it from Nappy Head Club for $42 (available in two colors).

18. A Dorcas Creates 'Babes of Summer' art print (or t-shirt!) for bright and bold wall art that beautifully showcases different women. In fact, this small biz's entire repertoire is about celebrating Black women👏🏾. There's no way art pieces like this won't immediately put you in a good mood!

Graphic poster featuring diverse female faces illustration on a pink background, hanging on a wall beside a plant and stacked books
Dorcas Creates / Etsy

Check out a TikToker's haul of card prints here!

Dorcas Creates is a London-based small business creating art, jewelry, stationary, and more revolved around the celebration of Black women.  

Promising review: "The most AMAZING artwork! Colors are vibrant and high quality. I plan to frame them! Artist was very helpful in picking out frame size. Fast shipping with bonus journal! Will definitely buy again!" —Camara Meri Rajabari

Get it from Dorcas Creates on Etsy for $52.92+ (available in three colors).

19. A pair of classic Zou Xou Mary Jane flats simply because they're adorable, classy, and ~excellent~ quality. These are the shoes that will last you YEARS and look even better with age. They're also ethically handmade with vegetable-tanned leather.

Person seated wearing brown loafers with black soles and tan trousers. Hands clasped over one knee
Person standing in black strap flats and white pants, near pottery objects on the floor
Zou Xou

See them styled on TikTok here!

Zou Xou is a Black woman–owned small business that's ALL about the slow-fashion movement and reducing waste by creating quality items.

Promising review: "I have been eyeing the Eugenia flats for sooo long and I'm so glad I was able to get my hands on it in my size! Right when I took them out of the bag, you can immediately smell the fresh leather. It is so beautifully crafted and well-made! ...I am in between a 7.5 and an 8, the 38EU fits me perfectly with enough room to pair it with socks. You won't regret it once you make the purchase and the wait was so worth it!" —Kmencarini

Get them from Zou Xou on Etsy for $278 (available in women's sizes 35—42 and in eight colors).

20. Bask and Lather strong hold edge control that *doesn't* flake or have a white cast — a true rarity in the edge control department! According to reviewers, this baby has a truly strong hold and will keep edges of all hair types in place.

close up of reviewers slicked down baby hairs
four close up pictures of reviewers slicked down edges

Bask and Lather is a woman-owned biz that specializes in natural products made from 100% organic ingredients.

And check it out on TikTok! This reviewer even went to the gym and their edges did not move. One word — shook.

Oh, and I totally understand that laying your edges is not a necessity and isn't everyone's cup of tea! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

Promising reviews: "Definitely works with no residue left behind and lasts ALL DAY! The only product that won’t get greasy and lift after a few minutes!! I love it! Will be buying again." —Ms. T

"My curls are very stubborn. No matter how much Eco styling gel I used when putting my hair in a puff or ponytail, the curls would still pop out. This edge control looks nice and sleek while giving my hair shine and holding my curls down all day!" —Brandi

Get it from Amazon for $15.99.

21. Some peel-and-stick wallpaper by Jungalow, because it can be used to transform walls, furniture, stairs, kitchen cabinets, and *so* much more. Because it's easily removable, it's renter-friendly and indecisive-friendly, too.

Decorative bedroom with patterned wallpaper, bed with teal bedspread, rattan side table, and plants
Target

See this TikToker apply it to their walls here!

Jungalow is a lifestyle brand by home expert Justina Blakeney. This particular collection with Target's Opalhouse is filled with bright and cozy furniture and decor.

Promising review: "Super easy to apply, I did it by myself and this is my first time using wallpaper! Looks amazing, so many compliments! I needed JUST over 2 rolls (so now I basically have an entire extra roll) to do my bathroom. Which is a very small downstairs guest bathroom. But I also wasn’t as diligent with exact measurements of the wallpaper so I probably wasted a little more than I would’ve had I used exact measurements. Nonetheless, it looks amazing." —Jazmin

Get it from Target for $34.

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Black History Month poster with abstract shapes and message about connecting past and future
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