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You Definitely Deserve To Own These 36 Self-Care Products From Black-Owned Brands

Face, body, hair — we've got your self-care routine covered with these products from Black-Owned brands and businesses.

1. A candle boasting a blend of rainwater, lavender, vanilla bean, and bourbon notes to fill your home with the most wonderful aroma for when you pull your bootstraps up after a good ol' sob session. Pretty sure we all need this in our candle collection.

Candle labeled
Cavo

Get it from Cavo for $24 (available in two jar styles).

Cavo is a California-based Black- and woman-owned business selling non-toxic soy candles. Going above and beyond, they even have curated playlists inspired by the scents of the candles, so you can truly enjoy nothing but good vibes in your space.

2. A kaleidoscopic tarot deck, so you can start your day off by pulling cards that exude positive vibes thanks to vibrant colors and contemporary images inspired by Blackness and pop culture.

the deck against a bright pink background
several tarot cards laid out
Kaleidadope / Etsy

Promising review: “Amazing quality and beautiful art. The photos don’t do this deck justice. So much better in person! I’m very satisfied.” —Cocoa

Get it from Kaleidadope on Etsy for $60.

Kaleidadope is a small biz based in DC creating unique and vibrant tarot decks, art prints, and greeting cards.

3. Bread Beauty Hair Mask created for anyone with thick and curly tresses that need a little more TLC than others (but anyone with dry hair woes can use it)! This deep conditioning mask boasts a lightweight, silicone-free formula with nourishing ingredients like Australian Kakadu plum and starflower oil to help reduce breakage and detangling time while delivering strengthened hair follicles and soft-to-touch texture.

BuzzFeed Editor Kayla showing her hair after using the product
model holding the hair mask
Close up showing the consistency of the thick white hair mask
Kayla Boyd / BuzzFeed, Bread Beauty Supply, Bread Beauty Supply

This product is cruelty-free, sulfate-free, and color-safe.

BuzzFeed Shopping editor Kayla Boyd loves this — here's what she has to say: "I recently started using Bread products and I really love how lightweight and easy they are to use. Since I have mixed textured hair that's been frequently dyed, it tends to get very dry. After using this deep conditioner my hair felt so much better and softer. In addition to that, the smell is A-MA-ZING. Definitely one of my new favorite washday products."

Promising review: "This is one of the best deep conditioners I have ever used. My hair is very curly and prone to be dry. I left it in for a couple of hours and my curls have not looked this good in years. I’ve used Bread before and the results are always the same!!! ♥️" —Rosebud827

Get it from Sephora for $28.

Bread Beauty Supply is a Black woman-owned small business that specializes in creating premium haircare for curly and thick hair (3a–4c).

4. Orrrrr a deep-conditioning hair mask by Briogeo that works on all hair types to help strengthen and repair hair that's been damaged from heat, excessive styling, or chemicals (and also prevent future breakage!).

a model holding the open jar of the hair mask
A model before with less defined curls and more frizz and after with more definition
Briogeo

The model in the before and after used this hair mask as well as other products in the Don't Despair, Repair! line, including the Super Moisture Shampoo, the Deep Conditioning Mask, the Strengthening Treatment Oil, and the leave-in spray.

Promising review: "MY HAIR HAS NEVER BEEN SOFTER! Seriously, this stuff is magic. My hair was so soft using this product and never felt greasy like a lot of other products will make my hair feel. I have straight, fine hair, and it was awesome!" —mhopp

Get it from Briogeo for $39+ (available in three sizes) or from Amazon for $15+ (available in four sizes).

Briogeo is a Black woman-owned small business creating cruelty-free and mostly-vegan hair products.

5. Luv Scrub — an exfoliating bath cloth inspired from West African grooming routines. It boasts a long and stretchy nylon material for you to exfoliate all over, basically turning your shower into a spa service that'll leave you with ridiculously soft skin. Your regular washcloth or loofah? Get rid.

The scrubs in orange, mint, pink and navy blue in their packaging
Luv Scrub

BTW — this cloth is long enough for you to scrub your back, so go on and get rid of all that dead skin!

Promising review: "I absolutely love this exfoliator. I got it to remove my self-tan in the spots that never seem to go away (my ankles), and it did amazingly. It removed all of the old tan and buffed away all of the dry skin so it was perfectly prepared for my next application of self-tan. Not to mention, adding soap to it makes the soap lather so well. My husband is now addicted to it as well! I love that it dries completely and cannot be a source of mold when left in the shower caddy like exfoliators I have used before. I love it! Definitely 10/10!!" —kcaudill

Get it from Luv Scrub for $18 (available in seven colors) or Ulta for $18 (available in five colors).

Luv Scrub is a Black woman-owned small business creating exfoliating cloths inspired by West African grooming techniques.

6. A durable twist comb which effortlessly twists hair during styling without absorbing any product or moisture — like the natural oils in your hair. Plus, this styling tool is washable, meaning you can reuse it over and over again!

a close up of a model's hair and a hand holding the black twist comb
Amazon

Promising review: "This comb is amazing! I bought it for my son who has really thick hair. The sponges weren’t able to give his hair that natural twist look that he wanted so when I came across this comb I thought I’d try it out and it worked better and faster than I thought. Even with his dry, thick hair, the comb didn’t break or bend. Best part is he can clean it out after use and take it with him for on-the-go touch-ups. I’m very happy with this purchase and highly recommend it. Thank you twist it up!" —cbcb

Get it from Amazon for $24.95 (available in six colors). 

After rubbing a tennis racket across his hair and realizing he'd created the twisted style he'd always wanted, Noel Durity got to work creating Twist It Up and its signature styling tool. The company appeared in season 10 of Shark Tank and every purchase helps support homeless youth. 

7. A jar of unfiltered creamed wildflower honey if you want to elevate your daily cup of tea. This stuff boasts a delectable taste *and* texture, so it's easier to use than regular honey but just as delicious... maybe even better.

buzzfeed editor holding jar of the honey
buzzfeed editor holding a spoonful of the tan, stiff, opaque honey captioned
Marquaysa Battle / BuzzFeed

Former BuzzFeed Shopping editor Marquaysa Battle tried this, and here's her review: "First things first, peeps: The Zach & Zoë brand sent me their creamed honey after I expressed I wanted to try it. Now, my thoughts: CREAMED HONEY IS QUITE THE REVELATION! I had no idea it even existed, which is what piqued my curiosity. Lotsa reviews said that it's great for putting in tea and coffee. The verdict after trying it? It tastes GREAT and upgrading my favorite hot beverages with this honey was just the start. I super dig the convenience of the creamed texture and have high key been looking for excuses to use creamed honey on everything. My heart and taste buds now hold a special appreciation for how the creamed honey spreads like butter on biscuits for breakfast. I don't have to worry about honey dripping all everywhere when I try to spoon it out. Last thing: The creamed honey tasted so great that it prompted me to explore another flavor Zach & Zoë offers, the Wildflower Honey with Raspberry. It tastes really good too (especially in tea) but that creamed honey just has sooo many other uses that I'm prob going to have it on repeat for a long while."

Get it from Amazon for $19.99.

Zach & Zoë is a Black- and family-owned small business. They allow their bees to pollinate and visit a variety of wildflowers growing naturally on their farm in New Jersey, so they can produce honey just the way they would centuries ago.

8. The *very* popular shorty robe by Savage X Fenty that'll take your lounging to the next level when you're wrapped in this comfortable cotton-blend hooded essential. Seriously, it feels like a sweatshirt!

model wearing green shorty robe with hood
Amazon

I have TWO of these robes, and definitely plan on buying another one! It feels like wearing a towel and a sweatshirt? It's super comfortable and the hood makes it perfect for wearing around the house when it's chilly and you want an extra layer without bundling up or dragging around a blanket.

Promising reviews: "Literally the best robe ever! So soft and comfortable. You should order one if you haven't already!!" —Joy

"This is perfect for around the house lounging. It's more lightweight than it looks. Kinda like a regular zip up hoodie just minus the zipper. I even wore it to the market. I absolutely recommend this to anyone that loves cute and comfy lounge wear! It's SAVAGE!" —Kassie

Get it from Amazon for $59.95+ (available in XS–3X and three colors).

Savage X Fenty, founded by iconic artist and beauty mogul Rihanna, is a lingerie brand renowned for its inclusive sizing and styles that cater to ALL bodies. It now also includes an assortment of loungewear and athleisure styles alongside its lingerie.

9. A luxe travel mug just perfect for any "Boss Babe" who needs their morning cup of java or tea before they're ready to conquer the day (again).

a hand holding the boss babe rose gold matte black travel mug on a busy city street
Effie's Paper / Etsy

Get it from Effie's Paper on Etsy for $25.

Effie's Paper is a Black woman-owned small business that creates inspiring stationery and drinkware.

10. scalp and hair clarifying rinse to help you maintain an itch-free scalp. It contains apple cider vinegar, which helps remove product buildup *and* repair damage to follicles without stripping your hair of natural oils. Plus, it also has hydrating shea butter and castor oil for keeping your hair looking salon-fresh, even after a wash day at home!

reviewers hair before using product
reviewers moisturized curls after using rinse

Promising review: "I have braids in. It's going on three months and this product got rid of ALL my buildup — one wash!!! I also have scalp issues with flaking and itchiness because of the braiding hair. This product got rid of flakes, itchiness, and buildup. Not to mention, the bottle is big and AFFORDABLE. Y'all, this is a WIN! I faced many struggles with other shampoos and my flaky scalp condition. WHEN I TELL YOU this scalp has been clean for a week now...usually the flakes come back after a week but they haven't. I want the whole darn hair care line. FYI, Black-owned by a dermatologist!! Get on it. Her Instagram is @girlandhair and her TikTok is also @girlandhair. Check her out." —Nysha

Get it from Amazon for $13.99.

Girl + Hair is a Black woman-owned small business founded by a dermatologist that specializes in products designed to help maintain natural hair.

11. A pair of period underwear, making Aunt Flo's visit a lot more comfy and less messy with a dri-tech mush gusset able to absorb up to three tampons' worth of liquid and help keep you protected from leaks and stains.

Pink, fuchsia and red underwear near flowers
Model holding yellow stripe period sleep shorts
Model holding pink stripe period underwear
Model wearing seamless leopard print period underwear
@shoprubylove / Via www.instagram.com, @shoprubylove / Via www.instagram.com, @shoprubylove / Via www.instagram.com, @shoprubylove / Via www.instagram.com

Ruby Love offers a lot of options, including briefs, bikinis, hipster, and high-waist underwear in sizes S–XXL and plus sizes 3X–8X for seamless styles. I have yet to get a pair of Ruby Love (it's on my list!), but I am a firm believer in period panties, whether you wear them alone or choose to wear them as a backup for leaks with your favorite disk or menstrual cup. Ruby Love also designed a convenient reusable double-sided pad that can be placed in any of their apparel as extra protection.

Promising review: "You have a loyal customer here with me, already placed a new order. The leakproof stuff in your products worked for me all day, one day at work. I got caught up doing overtime and worked from 7 a.m. to 8 p.m. at night last weekend and wore the underwear all day. At about 3 p.m. with nothing and then I added the double-sided pad in for the rest of the night. By 8 p.m., I still had no leaks. I am super happy. I was at first a little dismayed when I first received the package because it appeared to be different than what I am used to, but after being completely comfortable and no stains all day I have come to realize why it is made this way. It works!!!!!! For the most important purpose I needed it for: protection against stains, and that was definitely fulfilled with these underwear. I did not feel a thing and they were super comfy. This will be under the Christmas tree for every young lady I know in my family with a period. Great job. Keep up the good job with helping those who work long hours and have menstrual cycles such as myself." —Tanya

Get a pair from Ruby Love for $17.99+.

Ruby Love, formerly known as Panty Prop, is a Black- and woman-owned company that specializes in creating "period-proof" underwear, sleepwear and swimwear for anyone who menstruates or experiences leaks.

12. A purple temporary hair color gel because sometimes you're just feeling a different vibe but don't want to commit to the permanence of bleaching (or pay for it!). This color can be applied all over or used to create headlights and then rinses out in one wash! Plus, it even defines your curls! #NEED

curly hair with the purple color gel in it
Gemini Naturals

Promising review: "Best temporary color I’ve used! The gel was easy to apply and the color is vibrant even when it dries, plus you can add more if need be. I spritz my hair with a light hairspray and there was absolutely no transfer! I will definitely be trying more colors!!" —Alicia D.

Get it from Gemini Naturals for $13 (available in more colors) or Amazon for $22 (currently only available in royal blue).

Gemini Naturals is a Black woman-owned small biz that sells temporary hair color especially for dark and textured hair types.

13. The Buttah facial cleansing device — it features a silicone brush head to thoroughly clean and clear your pores and skin of dirt, oil, makeup, etc. in a gentle, but effective way.

Silicone facial cleansing brush with textured surface
model using black cleansing tool
Nordstrom

Promising review: "Buttah Vibe Brush has a great design. It fits well in your hand and is very easy to grip. The two speeds are perfect and does an excellent job of cleaning your face. It is not too firm but firm enough to get the job done. I have included it in my daily regimen." —Phillip M.

Get it from Nordstrom or Amazon for $54.

Founded by Dorion Renaud, Buttah Skin offers quality skincare products for melanated skin that are created with cruelty-free and organic ingredients, and can be used by anyone.

14. A pair of the Yanta high-rise leggings, which are great for anyone who wants to workout and exercise in comfort without worrying about splitting seams or losing shape with each squat, jumping jack, or deadlift. They're designed with moisture-wicking, quick-drying material, and feature two phone-sized pockets.

model in matching green leggings and tank
models walking in matching yanta leggings and tank sets
@roamloud / Via www.instagram.com, @roamloud / Via www.instagram.com

BTW, some reviewers suggest sizing up, so make sure to check out the size chart before buying!

And don't forget the matching tank bra (available at REI and Amazon as well).

Promising reviews: "Comfy and stayed in place during my workout. Squat approved." —Rachel Johnson

"I ordered a small, and they are a perfect fit. Very comfortable! I was worried they would be too snug when I tried them on right out of the package. Once I washed them, though, they seemed to soften/loosen up a bit. Be aware these do fit like a second skin! Will be purchasing these again." —Mary Armstrong

Get a pair from Roam Loud (available in sizes S–XXL and four colors) or Amazon for $55 (available in sizes S–XL and six colors); or REI for $58 (available in sizes S–XL and three colors).

Roam Loud is an athleisure brand founded by Liberian-Nigerian American designer Toyin Omisore. Its apparel is designed with brown skin women at the forefront but for everyone who holds space for health and wellness in their routine.

15. A 100% silk bonnet adorned with crystals along the edges to add a little *bling bling* to your nighttime routine. Keep your twists, braids, or silk press looking day one fresh with this bonnet that helps your hair retain moisture and avoid frizzing up as you get your much-needed 40 winks.

model wearing black silk bonnet with beads on the brim
Before Bed Headz

Get it from Before Bed Headz for $29.99.

Before Bed Headz is a Black-owned small business designing products for maintaining your hairstyles in the shower and while you sleep.

16. A tattoo aftercare salve designed to make your tattoos pop like you just left the shop, whether it's been a few days or a few years. A cruelty-free and vegan formula helps soothe and protect skin to keep your previous "canvas" looking good as new.

a reviewer photo of an arm tattoo labeled
a reviewer photo of the same arm tattoo labeled

Promising review: "Product was awesome. It rejuvenated a 5-year-old tattoo and made it look like new again. Mad Rabbit absorbed into the skin very easily without being greasy." —Janson Ward

Get it from Amazon for $11.99 (available in three scents).

College buddies Oliver Zak and Selom Agbitor founded Mad Rabbit after realizing there was a gap in the market for all-natural products used to heal, protect, and enhance the appearance of tattoos.

17. dry shampoo alternative just perfect for post-workout freshening up — it uses a blend of apple cider vinegar and micellar water to clean your hair and scalp, leaving you looking like you just got your hair done even if it's been a while.

models messy, sweaty hair before using product then after with juicy curls
model behind the spray bottle of dry shampoo
Sephora

This hair cleanser is designed specifically for 3a–4c hair types and medium or thick hair.

Promising review: “As someone who is very active (I dance and work out) I love using this rinse, especially when wearing protective styles. There’s no way I’m able to wash my braids every single day and it feels so good to be able to spray this for those moments. Now that I have it I can’t go without it." —JoIsThatGirl

Get it from Sunday II SundayAmazon, or Sephora for $31.

18. A foaming wash designed for vulvas by someone with a vulva to help keep you feeling fresh with a cruelty-free, plant-based formula.

Orange and white Normal Wash bottle
Half of an orange next to bottle and slice of fruit and grains
The Honey Pot

The vagina may be self-cleaning, but the vulva is not. So, I decided to try out this wash. When I was using it consistently, I could definitely feel a "difference" in my nether regions...a lot less irritation and a little relief after gentle exfoliation with a sugar scrub (#14 in this post!). Anyways, this product is created with natural ingredients, including coconut oil, lavender, grapefruit seed extract and apple cider vinegar. For people with more sensitive skin, there's also a Sensitive Foaming Wash.

Promising reviews: "I use this wash daily, mind you growing up I have never used a feminine wash. I've been using this product, I want to say for about four to five years. This product works very well. I like the scent, how fresh I feel and the foaming action. Sometimes the pumps malfunction but I have learned to keep a properly working one in the event that happens. This item is also a staple in my home." —Paddy Monthly

"I use this wash in the shower every day. I feel like it gets me cleaner than regular soap or other feminine washes. I sweat a lot and this wash keeps me feeling fresh longer." —Gigi

Get it from The Honey Pot Company for $10.99, Target for $8.99, or Amazon for $12.65.

The Honey Pot Company is a Black- and woman-owned small business that creates vaginal health products for people with vaginas using plant-derived and cruelty-free ingredients.

19. The über-popular Kin Apparel Thick hoodie, which is designed with a cozy fleece interior and satin-lined hood to help keep your hair from frizzing up and losing its luster whenever you pull your hood up.

black hoodie demonstrating orange kente cloth print on inside of hood
model wearing black hoodie
Kin Apparel

My sister got one of these hoodies for her birthday years ago, and eventually I decided I needed one too because I was obsessed with the satin-lined hood. THIS is one of my favorite hoodies — I have the thick and thin versions, but the thick one is absolutely perfect for winter and chilly weather! It's cozy enough to wear without anything underneath, but also great for layering up when the temperature really drops. Definitely recommend to anyone looking for a dependable hoodie that lasts!

See more colors here, and check out the thin version, which is perfect for spring and summer!

Get it from Kin Apparel for $84.99 (available in sizes XS–3XL).

Kin Apparel is a Black woman-owned brand founded by Philomena Kane, a haircare content creator inspired by her Ghanaian culture and passion for natural hair. All of her hoodies are satin-lined to help with retaining moisture and minimizing damage to natural hair.

20. Haitian black castor oil — a multipurpose product you can use in your skincare routine for hydration, or in your hair as a deep conditioning treatment.

a dropper bottle of the castor oil next to a small bowl and wooden spoon filled with the oil
Kreyòl Essence

Promising review: "I love this Haitian black castor oil. It has an earthy tobacco smell but I actually love it, reminds of my ancestors and tobacco fields. The oil is very thick, so I don't put it directly on my hair since I have fine 3b curls, except for on wash day, I use it with my pre-poo treatment. I also add it to my baby hair brush and brush my baby hairs and edges with it. Another great thing about this oil is I put it on a q-tip and clean my eyelashes with it. My lashes are really thick and look beautiful." —Quiana

Get it from Kreyòl Essence or Ulta Beauty for $18. 

Kreyòl Essence was founded by Yve-Car Momperousse who wanted to recreate the magical hair oil her own mother used on her hair growing up. She pitched and scored a deal in season 11 of Shark Tank.

21. homemade candle made of coconut wax with a 60-hour burn time, so you don't have to worry about a lingering chemical smell in your space when you want to set the mood right.

Sage and Citrus scented candle in a jar with label detailing product features like 8 oz size and 60 hr burn time, and website address
AcScented Air / Etsy

BuzzFeed Shopping editor Taylor Steele owns several of these candles, and here's what she has to say: "I've been using these candles for years, and they never disappoint. Each 8-ounce candle has a burn life of an impressive 60 hours, but you'll definitely want to stock up on all their amazing scents. My favorites right now are Forever Fall and Lavender & Lemongrass!"

Promising review: "Loved the Sage & Citrus musky earthy scent, how it filled the room and transformed the space. I also purchased the Coconut Lime Verbana & Lavender/Lemongrass candles, very pleased. High quality candles, eager to try more scents!" —tecknacolorninja

Get it from AcScented Air on Etsy for $15 (available in 14 scents).

AcScented Air is a small business based in Philly that specializes in handcrafted candles.

22. Beauty Strike Rosewater Toner — a hydrating toner created with glycerin, a natural anti-inflammatory to help prevent breakouts and acne. It'll also help balance your skin's pH and clean your pores to reveal a glowing complexion. ✨ 

a model holding up the bottle of toner
Beauty Strike

Get it from Beauty Strike for $18+ (available in two sizes).

Beauty Strike is a Brooklyn-based small business founded by a licensed aesthetician, creating an assortment of skincare products with vegan and cruelty-free ingredients.

23. A one-of-a-kind hair pick designed with a comfy grip and rounded tips so you can detangle your hair with minimal pain (unless you're tenderheaded). Not to mention, every pick has a unique and vibrant design created by independent artists and inspired by different aspects of Black culture.

Promising review: "Looks great and works like a charm. It's milder on my scalp than the metal ones I have, and I really like the different style options they offer as well." —Chris

Get it from Amazon for $9.18+ (available in five designs).

AfroPick is a family-owned small business creating salon-quality hair picks for textured and curly hair types.

24. A hydrating African beauty butter created with a blend of shea butter, baobab oil, and jojoba oil to help hydrate cracked and dry skin all over.

a tube of 54 Thrones African body butter next to sprigs of lavender
Sephora

Promising review: "I am OBSESSED with this body butter. A few years ago, I became super sensitive to fragrance, and have always had SUPER sensitive skin. I had to change all of my hair and body products to items that are unscented. I found this product on Shark Tank and decided to give it a try! I didn’t have any type of reaction, it made my skin feel WONDERFUL, and I finally was able to have something that is naturally scented back into my skincare routine. I am so thankful for this product!" —malynb

Get it from Sephora for $24 (available in five scents).

Christina Funke Tegbe founded 54 Thrones to share her Nigerian heritage with the world and showcase the "African origin of clean beauty."  Her line of luxurious self-care products made its Shark Tank debut in season 13.

25. A tequila-infusing kit that'll take your bar cart from "meh" to magnificent, so you can kick back and enjoy a spicy margarita without having to leave the house (or put on pants, TBH)! This simple pouch includes all the dehydrated fruits, sugar, and spices you need to make the perfect mixed drink. Just add the tequila!

Alcohol infusion kit labeled
Jar of spicy margarita with garnish, surrounded by dried citrus slices, on a counter
In Booze / Etsy

Just place the infusion bag in a container (like a mason jar) with tequila. Infuse for at least three days, then just take out the bag and make their drink! See other flavors here!

Promising reviews: "I have ordered products from this business a number of times. As always, high quality, easy to prepare, and very tasty." —urnotme61

"So fun with the packaging and the whole concept. Really high quality and delicious! Elevated my drink!!!!" —Kelly Boeckl

Get it from InBooze on Etsy for $16 (available in 10 flavors and varieties).

InBooze is a Black woman-owned small business based in Michigan. They specialize in handcrafted infusion packets filled with dehydrated fruits, veggies, spices, and herbs. Each kit is enough to infuse 8–10 cocktails.

26. An oversized organza scrunchie — it's giving Heathers, and you'll certainly turn heads with its statement-making size and style. We love an '80s icon.

model wearing three different scrunchies in pink, purple, and blue
Fibs & Fables

Get it from Fibs & Fables for $27 (available in three colors).

Fibs & Fables is a Black woman-owned small business based in Washington, DC. They specialize in creating unique accessories.

27. Bolden Skincare's SPF 30 Brightening Moisturizer so you can frolic in the sun whenever you want to and worry less about dark spots and sunburn. This multipurpose moisturizer protects your skin from UV damage and leaves you with a glowing complexion!

Like with most sunscreens, if you're going to be outside all day, you'll want to reapply every two hours. And if you're going to be sweating or swimming, you'll want a water-resistant sunscreen...which this is not!

Promising review: "I love this moisturizer. Being a dark-skin African American, often times sunscreen leaves a residue. This is the first sunscreen I've ever used that doesn't leave any weird discoloration, feels great on my skin, and it aids in reducing hyperpigmentation. I even have sensitive skin and haven't had any breakouts while using Bolden's sunscreen. A pump and a half is all I need for my face and neck. I highly recommend it and will be buying more for my family." —Missy D.

Get it from Amazon for $27.43.

Bolden is a Black-owned business specializing in skincare products, including acne treatments and cleansers, that'll help streamline your daily routine.

28. *OR* Black Girl Sunscreen — aka an SPF 30 sunscreen created by women of color with women of color in mind, so you can apply a product that dries without leaving a chalky white residue on your skin!!! Plus, a moisturizing blend of jojoba and avocado oils also helps soothe, hydrate, and protect your skin when you need it.

Hands applying some of the sunscreen from the tube
Target

I'll be honest, I was not a sunscreen gal. Yes, yes, I know anyone can get skin cancer, but my love of the sun and my fear of a white cast on my skin exceeded any health concerns. But then, I traveled to sunny Napa Valley for a week and realized...I needed some skin protection. This sunscreen saved my skin during that hot summer week, and I was even able to use it on my face as a kind of primer for my makeup without worry. It wasn't greasy or heavy during wear, and definitely didn't leave any cast or residue after application. Plus, it also helped that my best friend (much lighter complexion than mine) had also packed her Black Girl Sunscreen, too, and raved about it to me before I even tried it. Of course, it's not only for women of color, but works for all skin types and can be used by everyone!

Promising review: "I know as women of color we worry about that ashy/white cast type of look when we put on sunscreen or looking oily, but this sunscreen doesn’t cause either one of those things to happen. It blends into the skin very well immediately, it doesn’t have that sterling sunscreen smell, and a little goes a very long way. I highly recommend!" —Kayla

Get it from Target for $15.99 or Black Girl Sunscreen for $18.99.

Black Girl Sunscreen is a Miami-based Black woman-owned brand specializing in cruelty-free products designed for melanated skin tones.

29. An organic cotton loungewear set featuring a pair of nude high-waist wide-leg trousers and a matching cropped cami so you can relax or run errands in style.

Three women wearing coordinating earth-tone activewear sitting together on a couch
model wearing a sleeveless top with matching pants in skin tone colorway
Nubian Skin

Get it from Nubian Skin for $111 (available in four shades and sizes S–XL).

Nubian Skin is a Black woman-owned small business specializing in nude apparel and accessories for people with melanated and darker skin tones that are offered in inclusive sizes and for all genders.

Apple News thumb image via Nubian Skin.

30. The bestselling PMS Rescue balm by The Butters Hygienics Co., created with a blend of sage, epsom salt, and evening primrose to help potentially soothe symptoms during *that* time of the month.

model holding squeeze bottle of PMS rescue balm
model holding open jar of balm demonstrating texture
The Butters Hygienics, Co.

Promising reviews: "Very soothing and smells soo good! Love the Epsom salt in it. Feels like a treat during that unpleasant week!" —Marissa Beste

"Helps really nicely with dulling the ache of period pains. Assuming it might work because of the epsom salt, my mom tried some on her shoulders and it helped with muscle tension there, too, so I've been using it for body aches in general. :) The smell is amazing and herbal/botanical and the price is ridiculously low for how good of quality this balm is. <3 <3" —Sara B.

Get it from The Butters Hygienics Co., for $13+ (available in 1.9 oz. and 8.2 oz.).

The Butters Hygienics Co. is a Black- and queer-owned business based in Michigan that creates products using simple ingredients and hand-crafted in the owner's kitchen. In true millennial fashion, they want you to be able to afford quality body products that do what the bottles say they do.

31. bonnet hair dryer attachment by Glow by Daye because sometimes your favorite hair stylist is booked all the way up, and you just want a fresh twist-out for your next night out. This bonnet attaches to your hair dryer and transforms it into a salon-quality dryer, so you can set your curls or flat iron in no time flat.

Promising review: "Large enough to fit over a full head of Velcro rollers!! Drawstring helps keep the hat on. Good quality. Just make sure you keep your dryer on low and alternate between the cool setting, because it gets hot quickly! Has venting holes to let air out. Good price for such a helpful item that helps dry my hair. Happy I don’t have to stand there with my dryer in hand, I rested the dryer on the counter and caught up on emails. :)))" —David Theophilus 

Get it from Amazon for $21.96 (available in two colors).

Glow by Daye is a Black woman-owned small business created by mother-of-two, Ranay Orton, who wanted to create quality products for people embracing the "lazy natural" lifestyle and wanting to maintain their haircare regimen and hair health without having to do the most.

32. "Mousse Def" texture foam designed to deliver a flexible hold you can count on without leaving any flaky product or crunchiness behind. It's perfect for every hair type and can be used for styling, detangling, and conditioning. If you've been looking for a go-to product for your curly tresses, this is it.

reviewers curly hair after using mousse
close up of reviewers defined, moisturized curls

Promising reviews: "I use this stuff FAITHFULLY!!! It gives my curls great definition without weighing it down and there's no flaking. It's also GREAT for a wash-n-go!" —Markitha

"Impressed with this hair product, it effectively maintains moisture in my hair, resulting in long-lasting curls. I find myself using it sparingly, every other day, and still achieve natural-looking, healthy curls. A genuine thumbs up for its consistent performance and ability to keep my hair well-hydrated." —Bergen County Housewife

Get it from Amazon for $14.98.

The Doux is a Black woman-owned small business creating salon-quality products for all hair types, but especially curly hair.

33. Or a curl cream that boasts a nourishing and lightweight, non-greasy formula to help define your curls, waves, or coils while eliminating frizz for a photo-ready, flyaway-free finish.

Promising review: "For my type 2c, thick, coarse, low-porosity, and frizz-prone hair, this is by far the best styling product I have found. Before finding this product, the only way I could get defined curls with minimum frizz was to wash every day and use my styling/control products. I use this curl cream to get defined second and third day curls. My hair feels soft and does not feel coated with anything crunchy or stiff, though there is a sense of a light protective coating — hard to describe. I've never found another product that does anything like this. For my hair, it is absolutely not greasy in the slightest, and there is still movement to my hair. It completely controls my frizz, defines my curls, and keeps my hair looking groomed with good curl definition for the rest of the day." —A.S.

Get it from Amazon for $9.29+ (available in two scents).

Taliah Waajid is a Black and woman-owned small business creating products designed specifically for naturally curly, coily, and kinky hair.

34. A wearable and reusable pad — you can warm it up in the microwave or cool it down in the fridge to help deliver targeted relief to your vulva from front to back.

Model holding three clear gel therapy pads with logo
Two labeled bottles, one with 'WATER' and the other with 'ALMOND OIL', next to a white cloth
Private Packs

Pro-tip: moisten the reusable sleeve with water or a body safe oil to enhance your comfort.

Promising reviews: "Sometimes your vulva needs a little TLC, and Private Packs are the way to go! They're easy to use, hot or cold, and I love the little sleeve to put them in. I also appreciate the discreet packaging; while there's no shame in taking care of your lady bits, I'm not necessarily devoted to my mailman knowing about it. ;-)" —Judi Harrington McLaughlin

"Product fits area well and pack cover is soft and gentle on your private parts. Highly recommend. Also purchased extra covers to avoid a rush to wash used ones. Covers are easy to hand wash and dry. Plan on using them post long bike rides when I am riding again." —MicheleDC

Get it from Private Packs for $29.99+ (available in two pack options).

Private Packs is a Black- and woman-owned small business that's reimagined and redesigned the classic therapy pack for your private parts with an innovative wearable gel therapy pad for vulvas.

35. hair oil infused with castor and coffee seed oils to help moisturize your scalp and tresses, leaving them with a lustrous finish. And while we won't reveal all of the sorcery packed into this hair product, many of the ingredients are unique to the Dominican Republic for helping with hair moisture.

bottles of the forbidden oil next to coffee beans
Bomba Curls

Promising reviews: “This stuff is magic. My hair has never felt so alive.” —Nico C. 

"My hair instantly felt softer, and my curls were more defined." —Katherine A.

Get it from Bomba Curls for $22.

Bomba Curls is an Afro-Dominican woman-owned haircare brand creating products for curly hair that use ingredients specific to the Dominican Republic.

36. A satin-lined T-shirt bun wrap because it'll protect your hair from the pulling and tugging that can happen with other fabrics. This cute bun is hand-tied and secured and is made of jersey, so the outside is just as soft as the inside!

model wearing leopard print t-shirt bun headwrap
Yo Go Natural

Get it from You Go Natural for $28 (originally $35; available in two sizes and 27 colors/patterns).

You Go Natural is a woman-owned company that creates stylish products designed to help protect natural hair.

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