Help your RevOps & growth teams implement any outreach idea. First, maximize data coverage with 75+ enrichment tools & our AI agent with just your Clay account. Then, use AI to craft relevant outreach at scale.
"Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively."
"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required manual research."
"Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution."
"Our team is obsessed with Clay - we use it for data enrichment, cold outbound, and creating personalized messaging at scale. With Clay, our BDRs work smarter, not harder.”
"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible."
"Clay helps us create accurate outreach that protects our brand as we outbound intelligently."
"Clay saves us hours a week that we previously spent researching and vetting companies."
Sync a list of leads from your CRM, or prospect from scratch to build targeted lead lists. We have 10+ built-in sources to help you find companies, people, and open jobs.
Clay gives you access to 75+ enrichment tools in one credit-based marketplace: search multiple sources at once for any data point. We often triple data coverage and quality on contact info, firmographics, and more.
Our AI web scraper also helps automate manual, unstructured SDR research. Use it to visit a list of domains and find case studies, determine SOC-II compliance, or any creative idea.
Our AI messaging tool can use your data to craft 1-1 personalized messages to any prospect.
Sync a list of leads from your CRM, or prospect from scratch to build targeted lead lists. We have 10+ built-in sources to help you find companies, people, and open jobs.
We consolidate 75+ data enrichment tools in one credit-based marketplace, so you can search multiple sources at once. We often triple data coverage and quality on contact info, firmographics, and more.
Our AI research agent can automate manual SDR research. Use it to visit a list of domains and find case studies, determine SOC-II compliance, or more.
Our AI messaging tool can use your data to craft 1-1 personalized messages to any prospect.
We adhere to SOC-II security standards. Request our SOC-II at support@clay.com
Go to market anywhere in the world — let us handle compliance with local laws.
Support your customer base with opt out and DNC support.
Securely connect your CRM and other systems.
Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.
Clay helps go-to-market teams uplevel their data enrichment and automate personalized outreach. You can start with a list of leads, either prospected through Clay or from your own CRM, and follow the steps below.
Clay combines 75+ data enrichment tools into one marketplace, resulting in superior data coverage and quality—on anything from contact information to company firmographics. Our customers have tripled data coverage vs. providers like Zoominfo while cutting costs by a magnitude of ten or twenty.
We enable you to use AI to do research that previously required manual SDR work, including reading and analyzing webpages, PDFs, and Google searches for specific information.
Once you’ve nailed your data enrichment, you can use AI to craft relevant, compelling messaging based on that data. Everything syncs back to your CRM, allowing your team to go from campaign idea to execution in seconds.
We serve GTM teams of all sizes, ranging from large enterprise companies to SMBs, startups, solo founders, outbound agencies, and more. We have thousands of users and hundreds of paying customers, including Ramp, Pave, Verkada, and more.
Here are a few typically successful team setups we’ve seen with Clay.
At enterprise companies:
At startups, a growth lead often implements Clay and runs all of the company’s outreach single-handedly. Once the company reaches some level of volume, these startups hire a sales team member to help with live conversations.
At outbound agencies, one founder often sets up and runs Clay campaigns on behalf of many clients.
Clay can replace your prospecting, data enrichment, and AI message drafting tools. We don’t replace email sending tools or CRMs (we integrate with them!)
Many people run successful campaigns using just Clay, an email sending tool, and a CRM.
You can continue to use any tools you have subscriptions to in Clay.
Build lists from CSVs or 10+ prospecting sources including free access to companies, people, and open jobs data.
Enrich data with 75+ enrichment tools for superior data quality and coverage as compared to relying on just one tool.
Use AI to scrape websites, do unstructured research that previously required SDRs, and draft messages.
Teams commonly also use Clay to automate outbound lead generation campaigns, CRM enrichment, inbound lead scoring and outreach, and more.