The spatial computing headset's high price is believed to scare away many potential buyers. Credit: JLStock / Shutterstock On Friday, Apple Vision Pro was launched in Europe. But the analysts do not expect any major sales success. According to research firm IDC, fewer than 500,000 units of the mixed reality headset will be sold in 2024, which is partly due to the high price. Apple’s headset costs $3,499; that corresponds, for example, to almost 50,000 Swedish kronor with included VAT and other fees. By comparison, Facebook’s parent company Meta sells its Meta Quest 3 headset for $499, and its predecessor, the Meta Quest 2, retails for $299. According to rumors, a cheaper variant of the Apple Vision Pro will be launched in 2025, but release dates and details remain unclear. More on Apple Vision Pro: Heads on: Apple’s Vision Pro delivers a glimpse of the future Apple reportedly cuts Vision Pro production due to low demand Yes, Apple’s Vision Pro is an enterprise product Apple’s Vision Pro faces an uphill battle Apple’s Vision Pro isn’t a full-fledged Mac replacement — yet Related content opinion AI and AR can supercharge ‘ambient computing’ A 33-year-old vision is now fully realizable thanks to the coming ubiquity of generative AI and augmented reality (AR) glasses. By Mike Elgan Aug 16, 2024 7 mins Augmented Reality Technology Industry Virtual Reality opinion Digital nomads just got huge screens and fast internet The two biggest pain points for remote workers trying to get their jobs done in faraway places have been erased by innovative new products that should make it even easier to work from anywhere. By Mike Elgan Jun 25, 2024 7 mins Remote Work Augmented Reality Broadband news Varjo wants you to create photorealistic VR ‘scenes’ with your phone The Finnish VR headset firm said its Teleport service will lower the barrier for 3D content creation with an app that lets users create a virtual environment — without any training or special equipment. By Matthew Finnegan Jun 18, 2024 4 mins Augmented Reality Virtual Reality Vendors and Providers Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe