But companies must first obtain consent from the actor for any ad that uses the digital voice copy. Credit: Apple Hollywood actors’ union SAG-AFTRA said it has signed an agreement with talent marketplace Narrativ to let advertisers buy the rights from actors to recreate their voices using AI. According to Reuters, the agreement allows the actors themselves to set the price for the digital voice copy, provided that it is at least equivalent to SAG-AFTRA’s minimum wage for audio-based advertising. Brands must also obtain consent from the actor for any ad that uses a digital voice copy. “It is understandable that not all members will be interested in taking advantage of the opportunities that licensing their digital voice copies can offer. But for those who want to, you now have a safe alternative,” SAG-AFTRA official Duncan Crabtree-Ireland said in a statement. Related content opinion Who needs a humanoid robot when everything is already robotic? Elon Musk wants his robots to do everything humans can do. Here's the problem. By Mike Elgan Oct 25, 2024 8 mins Technology Industry Robotics Emerging Technology news Ericsson’s return-to-office policy is causing trouble Ericsson recently tightened its policy for office attendance — but the decision was taken too quickly, according to union officials, forcing some staff to take meetings in the toilets. By Karin Lindström Oct 23, 2024 5 mins Remote Work Technology Industry Staff Management news brief One of the world's largest book publishers adds AI warnings to its books Penguin Random House prohibits generative AI companies from training their large language models on the content of the books. By Mikael Markander Oct 21, 2024 1 min Regulation Technology Industry Generative AI news brief Fake IT workers from North Korea have started blackmailing their victims To avoid falling victim to such scams, companies are advised to conduct a thorough screening of their job applicants. By Viktor Eriksson Oct 21, 2024 1 min Technology Industry Cybercrime IT Operations Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe