What to expect from Samsung Unpacked 2024, including the Galaxy S24 smartphone launch

CES 2024 is in the books and that means the tech world can kick back and re— oh, wait, there's the small matter of a Samsung Unpacked on the horizon. Samsung is running its first event of the year a little earlier than usual. It will start on January 17 at 1PM ET. However, barring a major shock, Samsung will unveil its Galaxy S24 smartphones.

Samsung Galaxy S24 lineup

As is always the case, the rumor mill has been churning for weeks when it comes to Samsung’s Galaxy S24 smartphones. Thanks to leaker Evan Blass, who claimed to have obtained a spec sheet for all three of the devices, we have a decent idea of what Samsung has in store for the Galaxy S24, S24+ and S24 Ultra. As in years past, Samsung has a "reserve" page up now on its site as well for those who want to be first in line to buy the latest smartphones.

It’s likely to be another year of iterative changes on the hardware front. There will very likely be spec bumps to most of the components and the S24 devices will probably offer faster and more efficient performance than their predecessors. However, you shouldn't anticipate having a wildly different looking phone if you tend to upgrade to the latest handset every year or two... except in the case of the Galaxy S24 Ultra, which is slated to have a flat display and a titanium frame.

The most important hardware upgrade is arguably in the engine room. Samsung is expected to employ the Qualcomm Snapdragon 8 Gen 3 chipset. That’s significant given Qualcomm’s efforts to support on-device AI operations with its CPUs and Samsung’s recent work in the generative AI space.

To that end, the biggest change to the Galaxy lineup this year is likely to come in the form of AI features. Samsung recently unveiled its own generative AI models, which can handle tasks such as translations, summarizing documents, drafting emails, helping out with coding and, yes, whipping up images based on text prompts.

It's widely believed that Samsung's Gauss generative AI tech will make its public debut in the Galaxy S24 smartphones, and it's likely to be labeled as Galaxy AI. The company has been hinting at some of the AI updates, such as with this tease of a feature called Zoom with Galaxy AI.

Everything else: Generative AI, fitness trackers and laptops

The new smartphones will undoubtedly be the star of the show and Samsung will probably spend quite a bit of time going over the generative AI functions. That might not leave much bandwidth for other announcements. There is a chance that we might see the Galaxy Fit 3 fitness tracker, according to some rumormongers. The event may mark the release of One UI 6.1 for Galaxy devices too.

Beyond that, there have been suggestions that Samsung will show off several Galaxy Book Pro laptops, while there's also a possibility the company will unveil new tablets, smartwatches and earbuds. We'll find out soon enough just what the company has planned for its first mass market devices of 2024.