2024

The State of Marketing Report

Learn about the current marketing trends impacting how marketers will work in 2024, from AI tools and chatbots to social selling and cookieless personalization.

2024 is here. Is your team ready?

The marketing playbook is always changing, but we've been paying attention to what's working and what's not. We'll cover the marketing trends and tactics to build into your 2024 marketing strategy.

The future of B2B marketing lies in the hands of those who can seamlessly blend human creativity with the transformative capabilities of AI.

Giuseppe Caltabiano

VP of Marketing

Rock Content

Awareness

New Uses for Social Media and Expert Content

Consumers are using social media in new ways, from search, to sales, to service. Meet them where they are — and share expert content that actually helps them.

Top Social Media Channels for Marketing

Leaning into your unique knowledge allows you to curate experiences that address what users don't know they don't know — content that surprises, delights, and provides new insights.

Ben Steele

Senior Editor

Search Engine Journal

Engagement

Marketing Strategies That Help Companies Connect

Chatbots, mobile messaging, email, and video can all help engage consumers and forge deeper connections — keeping your business top of mind.

94%

of marketers say personalization boosts sales.
77%

of marketers report that GAI helps create more personalized content.
25%

of marketers plan to try first-party data collection.

Privacy

Consumers Love Personalization, but Also Want Privacy

Personalization makes content and ads more memorable and more effective — but marketers are learning to walk the line between personalization and privacy.

Is your company working on a plan to approach cookie-free targeting?

In 2024, personalization is more important than ever. With your first-party data in tow, marketing teams should turn to the inbox to experiment with hyper-personalization.

Efficiency

There's No Time to Waste time

Marketers are still doing more with less — so efficiency is critical. AI tools and total tech stack harmony are the way to save marketers hours of manual tasks a week.

How marketers use AI to create content

Growth

Get Sales and Marketing Aligned — Trust Us

Without a single source of truth, sales and marketing teams waste time and butt heads. That's why growth-driven teams use a CRM to keep everyone connected and aligned.

2.5

hours marketers save per day with AI.
72%

of marketers use AI for personalization.
60%

of marketers see AI tools as a helpful assistant in their jobs.

The State of Marketing 2024

Learn how today's biggest marketing trends are impacting how marketers do their jobs, from changing privacy regulations to the rise of AI tools.

About Our Partners

Litmus, Search Engine Journal, and Rock Content helped us analyze key marketing trends across the space. Learn more about them below.

Litmus is the all-in-one marketing platform trusted by 700,000+ professionals that empowers you to build, personalize, test, protect, review, and analyze emails more effectively so you can get the most of every send and increase conversions.

In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketing, and entrepreneurs to optimize and grow their business — and careers. We've grown from a personal blog to over 1.5M+ monthly visitors today.

Rock Content helps over 2,000 brands, marketers, and agencies deliver outstanding content experiences, powered by innovative content marketing solutions, creative services, on-demand talent, and professional training.