Dyson's new AirPods Max rival can cancel noise 384,000 times per second and packs 55 hours of battery life

Dyson OnTrac headphones
(Image credit: Dyson)

Today, Dyson unveiled its new OnTrac over-ear headphones, taking square aim at Apple's AirPods Max. 

Its new headphones come in four colorways but have customizable caps and ear cushions for up to 2,000 combinations. They look stylish and industrial, and boast some pretty good audio too. Dyson says they come with "best-in-class noise-cancellation," with noise canceling 384,000 per second, reducing up to 40dB. 

Audio wise they feature "deep sub-bass and high-end brilliance" between 6Hz and 21kHz. Sound is delivered by 40mm 16-ohm neodymium speaker drivers, with a tilted speaker housing for more direct audio. 

Dyson OnTrac

On paper, the Dyson OnTrac continues to impress, offering up to 55 hours of battery life even with noise-cancelling enabled. Interestingly, its two battery cells are suspended in the headband for better weight distribution. 

Other notable features include head detection, and an on-board joystick for controlling play, pause, skip, and voice commands. They also have dual beam-forming microphones for crispy audio.

The four colors are CNC Aluminium, CNC Copper, Ceramic Cinnabar, and CNC Black Nickel. The new headphones will be launched in the UK on August 1, and are priced at £499. As mentioned, there are also lots of customization options, so customers can pick up a set of aluminum caps, as well as in-ear cushions in a range of colors and finishes. These are £49.99 each and unlock the various color combinations. 

The headphones are essentially a standalone rerun of Dyson's viral "Zone", an air-purifying set of headphones replete with a magnetic face mask visor. Dyson's second iteration of the audio part offers better battery life than the previous version, as well as an improved eye-catching design. 

More from iMore

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9