Google Photos gets an Apple Intelligence-inspired update to help you find your favorite snaps

Google Photos Search
(Image credit: Google)

Google is rolling out an AI feature for its Photos app, enabling users to search for photos in their libraries using the Gemini AI assistant. 

Currently available as a test for some U.S. users, 'Ask Photos' allows conversational language to be used in order to find photos. In a blog post, Google explained how this feature works. "You can search for specific photos in a natural, descriptive way, like “Alice and me laughing,” “Kayaking on a lake surrounded by mountains” or “Emma painting in the backyard.”  But 'Ask Photos' goes further, with the ability to group photos into shared albums and more. "You can ask for suggestions for the best photos from your birthday party for a shared album or for help summarizing the top things you did on your recent trip to share with a friend."

More importantly, Google has emphasized privacy regarding this feature. Any photos found or grouped into new albums are not seen by the company, nor will they be used for any other purposes. "To help us improve Ask Photos, queries may be reviewed by humans, but only after being disconnected from your Google Account to protect your privacy. The answers provided by 'Ask Photos', including your photos and videos, are not reviewed by humans, unless you provide feedback or in rare cases to address abuse or harm."

If you use Google Photos on the best iPhones and don't yet have access to 'Ask Photos', you can join the waiting list here.

What's coming to Photos via Apple Intelligence?

iOS 18 Photos

(Image credit: Apple)

If 'Ask Photos' sounds familiar, you're not mistaken. Announced at WWDC in June, Apple's yearly developer conference, Apple Intelligence is the company's endeavor to improve its software suite with AI-powered features. During the keynote, Apple showcased several features within its Photos app, powered by this new technology.

One example is 'Clean Up', which lets you remove any unwanted objects in a photo by simply drawing a circle around them. However, it's the search functionality in Apple's Photos app that's very familiar to Google's 'Ask Photos'. Just like Google's version, you can use everyday language in Apple's Photos app in the search bar. For example, typing in "Watching the Spice Girls at Murrayfield” will pull up all media that's relevant to that sentence.

Apple says iOS 18.1 will arrive later this year for compatible iPhones, with Apple Intelligence launching first for U.S. users.

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Daryl Baxter
Features Editor

Daryl is iMore's Features Editor, overseeing long-form and in-depth articles and op-eds. Daryl loves using his experience as both a journalist and Apple fan to tell stories about Apple's products and its community, from the apps we use every day to the products that have been long forgotten in the Cupertino archives.

Previously Software & Downloads Writer at TechRadar, and Deputy Editor at StealthOptional, he's also written a book, 'The Making of Tomb Raider', which tells the story of the beginnings of Lara Croft and the series' early development. His second book, '50 Years of Boss Fights', came out in June 2024, and has a monthly newsletter called 'Springboard'. He's also written for many other publications including WIRED, MacFormat, Bloody Disgusting, VGC, GamesRadar, Nintendo Life, VRV Blog, The Loop Magazine, SUPER JUMP, Gizmodo, Film Stories, TopTenReviews, Miketendo64, and Daily Star.