Google's Apple TV rival just leaked, and it looks like a mythical canceled Apple product you'd probably forgotten about

Apple TV 4K (2021) with new Siri remote
(Image credit: Stephen Warwick / iMore)

Google is working on a sequel to its popular Chromecast with Google TV dongle, and its brand new ‘Google TV Streamer’ just leaked with a design that will have Apple fans mourning for AirPower all over again. 

It’s been revealed this week that Google is dropping the discrete dongle in favor of a front-and-center streaming box. But rather than adopt the small black box form factor of the Apple TV 4K or rivals like Roku, Google appears to have opted for a much lower-profile white number that looks more like a charging pad or wireless router. 

Images shared by 9to5Google reveal “a set-top/table-top design that has a slanted, pill-shaped surface.”

Google’s Apple TV challenge 

Google TV Streamer

(Image credit: 9to5Google)

The leaked images reveal a rounded remote with a similar makeup to Apple’s own Apple TV remote, replete with a D-Pad and buttons for back, home, microphone, and volume. The remote is a bit more comprehensive than Apple’s offering, however, with dedicated shortcut buttons for YouTube and Netflix. 

The design of the streamer itself is interesting, its reduced height would make it ideal for position underneath a TV where headroom might be more limited. Conversely, it looks like it will take up a lot more real estate because of how wide it is. Apple fans of recent years will note the striking similarity to Apple’s canceled AirPower project, the company’s unreleased charging mat first unveiled in 2018. 

This is purely a design leak at this stage, so gleaning any kind of specs or functionality is pretty much impossible at this stage. Given the current Chromecast with Google TV only costs 29 bucks, it’s likely this more comprehensive offering is going to be a bit more expensive. However, it seems unlikely it will challenge the premium price tag of Apple’s $130 Apple TV 4K. 

Apple TV 4K (2022) 64GB |$129.99 $124.99 at B&H Photo

Apple TV 4K (2022) 64GB |$129.99 $124.99 at B&H Photo

The best Apple TV money can buy, rarely discounted, is $5 cheaper at B&H Photo right now. It's perfect for watching movies and TV shows in the best quality imaginable. 

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Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9