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Best broadband deals in London 2024

Our advice

What is the best broadband in London?

The best broadband deals in London are from Community Fibre; this provider only offers fibre deals and the fastest speeds in the country (3,00Mbps). Deals start from £21 per month with no upfront costs until the end of August.

In our survey, Community Fibre also received some of the highest scores for customer satisfaction, customer service and reliability*, proving its worth as a respectable broadband provider.

Can I get fibre broadband in London?

Fibre broadband is available to 66 per cent of households in London as of March 2024.[1] Multiple providers offer fibre and full fibre broadband to eligible homes in London including Community Fibre, EE, BT, Virgin Media and Plusnet. The fastest speeds available in the region are around 3,000Mbps.

Explore our picks of the best broadband deals in London

Gemma Ryles new profile April 2024

Deals checked by Gemma Ryles, our broadband expert

With her expert advice and knowledge, you can trust Gemma to guide you to the best broadband deal for your needs.

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London offers some of the fastest broadband speeds in the UK. Whether you’re looking to stream content and play games online or power your smart home ecosystem, we’ve rounded up the best broadband deals available in London right now. 

Our recommended London broadband deal 

Our broadband experts’ top London deal is Community Fibre’s 1Gbps package. For just £26 per month, you can experience gigabit symmetrical speeds and get a new wifi 6 router with no upfront costs. 

Community Fibre has an excellent Independent Advisor rating with 100 per cent of its customers we surveyed finding it good or excellent value for money.* It also scored very well for reliability and customer service, making it one of the best providers to partner with. 

Below, you can see how the top London broadband deals stack up in terms of speed, price and incentives.

What broadband packages are available in London?

London residents can choose from a variety of packages, including broadband only, broadband and phone, as well as broadband and TV packages. 

  • Broadband-only: this package will suit households who only require an internet connection – live TV and landline is not a necessity to you 
  • Broadband and phone: if you still use your landline, you’ll want to opt for a broadband and phone deal. However, even if you don’t use your landline, some areas require a landline to connect to the internet – which means you’ll also need a broadband and phone deal
  • Broadband and TV packages: choosing a broadband and TV bundle is a good idea if you watch a lot of live TV. There are all sorts of broadband and TV deals available from bundle catering to cinema buffs to sports fanatics and everything in between  
  • Broadband and SIM: these packages are ideal for households after internet access and a SIM contract. These deals come from a select number of providers, namely Virgin Media, Vodafone, EE and BT

Best broadband providers in London

Some of the best broadband providers operate in London, from household names to smaller, newer brands which shouldn’t be overlooked.

We asked over 2,000 broadband customers about their broadband package* and combined their feedback with our experts’ knowledge to rank each provider. We gave each provider an Independent Advisor rating to help you find the best internet provider for your needs.

Broadband providerIndependent Advisor ratingFastest speeds availableCheapest package available** (£/month)
Community Fibre*★★★★3,000Mbps£21
Hyperoptic*★★★★1,000Mbps£28
EE★★★½1,600Mbps£29.99
Plusnet★★★½900Mbps£25.99
Vodafone★★★½1,800Mbps£25
BT★★★½900Mbps£29.99
Sky★★★½900Mbps£28
Three★★★½150Mbps£12
NOW★★★½100Mbps£24
TalkTalk★★★944Mbps£26
Virgin Media★★★1,130Mbps£26
*Hyperoptic and Community Fibre customers accounted for less than 1 per cent of survey respondents
**Prices accurate as of 01/08/2024 (not including social tariff deals)
Our top recommended broadband providers
Hyperoptic
Ultrafast speeds at affordable prices
Plusnet
Fast speeds & reliable customer service
Vodafone
Perks for existing mobile customers
BT Broadband
The UK’s largest broadband provider

How do I find broadband providers in London and what factors should I consider?

To find the most suitable broadband deals in London, use our postcode checker to find the best deals for your area. When choosing a broadband provider there are a few things that you’ll want to consider. 

Speed for London areas

Broadband providers will offer different internet speeds in different UK cities. You should consider your broadband usage, and whether you require super fast speeds for high-bandwidth activities, such as streaming, gaming and downloading content.  

Price of the deal

Most broadband deals come in the form of a pay monthly contract. Typically you’ll sign up for a nominal amount of time and similarly pay for your broadband to a phone contract. Your broadband package may also have an initial one-off set-up fee. Getting the best broadband deal doesn’t just mean paying the lowest price, your broadband deal should offer the speeds to suit your usage.

Provider reputation 

Using our Independent Advisor rating is one of the best ways to gauge a provider’s reputation and quality. We considered the speed, customer satisfaction, reliability, customer service and value for money to provide each score. Using these scores and looking into each provider yourself will help ensure you pick a trustworthy provider. 

Provider customer service

There are times when you may require some assistance from your provider. In the unfortunate event that your internet connection is down, it’s useful to know that your provider offers reliable channels of communication – ideally a customer support phone line. 

Will you need a wifi booster?

A wifi booster is a device that can boost your connection speed in low-signal areas around your home. Ideally, you don’t need to use a wifi booster and your broadband speed is more than capable of meeting your digital needs. This is why it’s very important to check the average speeds offered by your broadband provider for your London postcode. 

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Did you know?

Our survey* revealed that 41 per cent of London residents use full fibre broadband, making it the most popular connection in the region. Fibre broadband came in second, at 35 per cent, with only 9 per cent of residents using standard broadband. 

 

Virgin Media is the most popular broadband provider in the region, with 21 per cent of residents opting for the provider. Sky and BT follow close behind, with 20 per cent of residents using each provider.

What broadband speeds can I expect in London?

London speeds will depend on where you live, which broadband provider you choose and if full fibre is available in your postcode. 

We asked our survey respondents to run a broadband speed test, and found the average broadband speed in London to be 149Mbps. Most respondents (22 per cent) reported their broadband speed sat between 61 to 100Mbps, while another 17 per cent reported it to be between 101 to 300Mbps. 

What are the most common types of broadband available in London?

London is a well-connected city and homes in the area can benefit from a wide range of broadband types. These include: 

  • Asymmetric Digital Subscriber Line (ADSL): this type of broadband, the most common in the UK, uses copper wires that provide a landline service to connect your home to the internet
  • Fibre-to-the-cabinet (FTTC): this service offers superfast fibre from the nearest street cabinet. From there, broadband is delivered to your home via copper wires 
  • Fibre-to-the-premises (FTTP): delivers ultra-fast broadband directly into your home 
  • Hybrid Fibre Coaxial (HFC): with this type of connection, broadband is delivered in two parts. It uses FTTC, then broadband is delivered to your home via a coaxial cable as opposed to copper wires in standard FTTC networks

Though all of the above are available in some parts of London, they may not be available in your area. If you cannot access traditional broadband, you can look into mobile broadband and satellite broadband, which are ideal for those without access to fibre broadband but still require high speeds.

Frequently asked questions about broadband deals in London

To improve your broadband speed, ensure your router is in a good place where its signal can reach all areas of your home. Only connect devices you intend to use so that your router is not stretched too thin. Try a wi-fi booster if your broadband speed is slow in some areas of your home.   

Streaming does use a considerable amount of bandwidth. If you know that you’ll stream a lot, it’s a good idea to check that your broadband speed can cope with your internet usage. When choosing a broadband package, one with an average speed of 100Mbps would suit those who want to stream and watch HD or 4K videos.  

[1] Think Broadband, February 2024 update on broadband availability across the UK, nations and regions, March 2024

*Independent Advisor survey of 2,004 broadband customers, June 2024.

Survey of broadband customers aged between 24 and 64 conducted on Censuswide, 11-14 March 2024. Survey sample: 2,003 respondents from Sky (489), BT Broadband (412), Virgin Media (396), EE (134), Vodafone (124), Other (102), Plusnet (66), NOW Broadband (45), Three (31), Hyperoptic (14), Community Fibre (8), Unsure (7). Respondents who selected Hyperoptic, Community Fibre, Other or Unsure were discarded from our review; however, the information gathered for Hyperoptic and Community Fibre was used in our broadband providers evaluation. Respondents were asked to rate each category on a five-point scale, from “Very Poor” to “Excellent” or from “Never” to “Always”, with the option of selecting “Don’t Know” for all questions. For the third question (“What issues, if any, have you experienced with your current broadband provider?”), respondents could select from the following: “Price Hikes”, “Slow Speeds”, “High Prices”, “Frequent Disconnections”, “Poor Customer Service”, “Billing Issues”, “Other” and “N/A”. The questions used to calculate our score were: “How often, if at all, do you feel the actual speed of your broadband service matches the advertised speed?”, “How would you rate your experience with customer service and support from your broadband provider?”, “What issues, if any, have you experienced with your current broadband provider? (Select all that apply)”, “How easy or difficult is it/would it be to reach your provider using your preferred method?”, “How do you rate the value for money of your broadband service?” and “How would you rate the transparency of pricing and additional fees in your broadband service?”.

Gemma Ryles new profile April 2024

Gemma Ryles

Home Tech Writer

Gemma Ryles is a BJTC and PPA-accredited journalist with three years of experience writing across various publications. As a home tech expert at Independent Advisor, Gemma tests, researches and writes about broadband and home security. 

Previously, Gemma reviewed and curated lists about consumer technology at Trusted Reviews, where she honed her skills in creating buying guides and features to help customers make informed decisions. She has previously worked at Yorkshire Post, BBC Yorkshire, Glitterbeam Radio and Bonus Stage. 

Gemma has a BA in Journalism and in her free time can be found writing short stories, gaming and crocheting. 

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