Dealing with a resistant stakeholder during rebranding. How can you maintain positive media relations?

3 Media Training

Media training is an indispensable tool for ensuring that all representatives of your organization convey a consistent message about the rebranding. Equip your stakeholders, especially the resistant ones, with key talking points and train them to handle difficult questions. This preparation ensures that they present a confident and unified stance to the media, which can positively influence public perception.

4 Proactive Outreach

Proactive outreach to media is crucial during a rebranding phase. Before any negative narratives take hold, reach out to key media contacts with your strategic messaging. Offer exclusive insights or interviews with stakeholders who support the rebranding. This proactive approach not only helps control the narrative but also demonstrates transparency, which can strengthen media relationships.

5 Monitor Feedback

Monitoring feedback from media and the public is essential to gauge the reception of your rebranding efforts. Pay close attention to the tone and content of media reports and audience reactions. This real-time information allows you to quickly address any misconceptions and to reinforce positive messaging, ensuring that the rebranding is cast in the best possible light.

6 Adjust Tactics

Finally, be prepared to adjust your tactics based on the feedback and the evolving dynamics of stakeholder resistance. If certain messages are not resonating or if resistance persists, refine your approach. Tailor communications to address specific concerns and highlight new aspects of the rebranding that may appeal to the stakeholder. Flexibility in your strategy can lead to breakthroughs in both stakeholder acceptance and media relations.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?