You must not think of a entering a new market with products or brands. You must think of entering a new market with PROCESSES and the PEOPLE who will execute these processes.

To maintain high standards during expansion, I ensure that processes are consistent across locations, regularly monitor quality, and empower the team to prioritize excellence with the right tools and motivation.

Expanding into new markets requires balancing local adaptation with consistent global quality standards. Start by establishing a global quality framework that includes clear KPIs and SOPs. Adapt these to local regulations while maintaining core standards. Utilize real-time monitoring tools to detect issues across regions and ensure consistent quality. Train local teams to align with your global approach, and implement regular audits to evaluate performance. Lastly, encourage feedback loops to address challenges quickly and maintain high standards across all markets.

Para manter padrões consistentes ao expandir para novos mercados, começo adaptando as práticas globais de qualidade às regulamentações e expectativas locais, sem comprometer nossos padrões internos. Treino equipes locais e fornecedores, garantindo alinhamento com os processos estabelecidos. Implemento auditorias regulares e monitoro métricas de qualidade em tempo real. Além disso, utilizo tecnologia para padronizar e automatizar processos, mantendo uma comunicação aberta e constante entre as equipes globais e locais para resolver problemas rapidamente.

Expanding into new markets requires maintaining quality consistency. Understanding and adapting to local regulations and market needs becomes of crucial importance to define the strategy of expansion. Building strong supplier management systems, based on local resources as much as possible, and empowering local teams to take ownership of quality, will help to achieve a reliable and consistent product quality. Also, the use of regular audits, customer feedback, and continuous improvement strategies, will foster a culture of excellence and high performance. Of course, corporative quality policies, scalable training programs and business continuity plans, will help to uphold brand integrity globally.