Here's how you can assess the effectiveness of your strategic decision making as an account manager.

1 Set Goals

To effectively assess your strategic decisions, start by setting clear, measurable goals. These goals should align with your client's expectations and your company’s broader objectives. Whether it's increasing client retention rates or growing account revenue, having specific targets in place will give you a benchmark against which to measure the success of your decisions. It’s important that these goals are realistic and time-bound to ensure they provide a meaningful framework for evaluation.

2 Gather Data

Once your goals are set, gather data related to your strategic decisions. This could include client feedback, sales figures, or engagement metrics. The data should be comprehensive enough to give you a holistic view of the impact your decisions have had. Analyzing this information will help you identify trends and patterns that can inform future strategies. Remember to consider both quantitative and qualitative data for a well-rounded assessment.

3 Evaluate Impact

Evaluating the impact of your decisions on both the client and your company is the next step. Look at how your strategies have affected client satisfaction, retention, and revenue growth. It's also essential to consider internal metrics such as team performance and resource allocation. Understanding the consequences of your decisions from multiple perspectives will allow you to make more informed choices in the future.

4 Reflect on Process

Reflecting on your decision-making process is as important as reviewing the outcomes. Consider how you arrived at your decisions, the information you used, and whether you involved the right stakeholders. This reflection can reveal if you need to adjust your approach, seek out additional data sources, or improve communication with your team and clients. Continuous improvement in your process is key to enhancing strategic effectiveness.

5 Adjust Strategies

Based on your assessments, adjust your strategies where necessary. If certain decisions didn't yield the expected results, analyze why and determine what can be done differently. It might involve redefining client needs, exploring new market opportunities, or altering your communication approach. The ability to pivot and adapt strategies based on performance is a hallmark of an effective account manager.

6 Measure Again

Finally, after implementing changes, it’s important to measure the outcomes again. This creates a cycle of continuous improvement where each decision is an opportunity to learn and grow. Regularly revisiting your goals and the effectiveness of your strategies ensures that you remain aligned with client needs and industry trends. By consistently measuring the results of your strategic decisions, you can refine your approach and drive sustained success.