Here's how you can captivate customers with visual merchandising in retail marketing.

I agree with that if your displaying a focal point for the customer view you need a story of what yoir creating and the lighting should be focus on the product and i will add more you should have a shoppable items on what yoube display and accessible on the focal area so the customer can easily take the item on the spot.

También hay que tener el cuenta que el recurso del Maniquí es super importante, ya que este es un vendedor silencioso. Por esta causa no solo la indumentaria y calzado son importantes, también los accesorios

As per my experience, the important factors are : -Theme: Create a cohesive and appealing theme. -Color: Use vibrant, contrasting colors to draw attention. -Lighting: Highlight key products with strategic lighting. -Layout: Organize products to encourage exploration. -Signage: Use clear, attractive signs to guide and inform. -Storytelling: Tell a story through your displays. -Seasonality: Reflect current trends and seasons. -Focal Points: Create strong focal points to catch the eye. -Cleanliness: Maintain a tidy and inviting space. -Interactivity: Engage customers with interactive elements.

If your displaying a focal point you should follow the color of the item on what you will display on its surroundings it shpuld be matching on the item that your displaying and relavant on yoir product as well to create a correct story and easy for the customer to add more products on yoir focal point.

Mayormente los colores que se usen ya sea para pintar, decorar , etc tienen que me estar alineados con la idea del local. Si vendo indumentaria deportiva voy a optar por colores neutros. Si vendo indumentaria de Hombre formal voy a ir hacia los colores marrones.

Estoy de acuerdo y tienen que ser super claros con la información. Tener en cuenta que el fondo no debe tapar el mensaje original. Todas las comunicaciones tienen que estar bien aplicadas

Yes signage is one of important feature on your display you can specify if its new item collection or a sale item and their should be price on the signage so the customer can easily know the price even if theirs no salesman nearby they can take it on the spot without any help or without calling any to assist them.

Crafting a sensory experience for your customers is such a fun yet delicate art. They can create an immersive shopping experience that is memorable, igniting “positive” emotions that can help drive customer loyalty. Scientifically speaking, smells trigger an emotional response (via limbic system) and are more likely to inspire impulse buys. What would Bath & Body Works be without the signature experience it creates? Scents that draws customers in to explore and test out fragrances and lotions and likely make an unintended purchase. Now, think of a store like Hot Topic and JCPenney. Though very different, both stores heavily involve music and lighting in its merchandising strategy as a “greeting” and comfort to its target customers.

Yes a vibrant display, music and surroundings can change the mood of the customer if theres a good atmosphere they can easily relate and and they can enjoy shopping on your store.

Of course if you are displaying a product you or displaying one area it should be related on the season or events that your having on that country because it is more essential to the customer needs and they can relate on the features that you display.

Al resaltar en hotspots y puntos focales los artículos claves acorde a cada temporada o campaña institucional acompañada de material POP creará en el cliente la necesidad de compra.

Always look for feedbacks, not as craving validations, but rather as communication exchanges and ways to provide better/higher-level services !