Here's how you can convey your brand identity effectively through design.

It would help if you made a brand identity that can tell a story, a brand with a significant presence in the bustling brand's presence. The logo is the heart of a brand, but the brand owners must properly maintain the brand. Otherwise, the whole brand system will fall.

- It is very useful for the logo to express the spirit of the brand clearly, and this comes through a deep analysis of the brand strategy, not just a superficial brief or usual questions. - I disagree with those who say that the logo is the brand. The logo is an essential part of the brand, but to consolidate the brand there are deeper steps than designing a complete visual identity and the following marketing steps. - I find a clear example of what I am saying in all the brands that have succeeded in continuing for many years, for example, Apple, Nike, McDonald's, and Pepsi. All of these have a strategic reference in designing the logo and building their inner feeling inside customers.

In my experience, a logo is the heart of a brand’s identity. It should be simple yet memorable, capturing the essence of the brand in one glance. I focus on creating logos that are versatile and work across different mediums. A strong logo acts as a visual anchor for the brand.

I think probably color is the main topic here. It is the second information that arrives to our brain besides smell, so powerful particularly when combined with shape. They cannot be seen detached and are influencing one and another strongly. Color is power, color attracts the eye, they say it for a reason. We buy because of color, whether we are aware of it or not!

The best tip I can give you about logo essence is to focus on simplicity and memorability. A logo should be easily recognizable and memorable, even at a small size or in a crowded environment.

Color plays a crucial role in conveying brand identity. I strongly believe choosing the right colors can evoke specific emotions and associations.

Color is personal, always, there is not one color that works for all, that is why it's such a tough topic. Once you surround yourself more with a certain color or a group of colors, you will start to see and understand how you feel in that space for example or when wearing these colors. You'd think this does not influence your brand or logo, but it does as there is no brand without the person behind it. In what color do you receive most compliments from friends and family or even strangers?

Test and iterate: Don't be afraid to experiment with different color combinations and see what works best for your brand. Gather feedback from your target audience and make adjustments as needed.

- As a senior brand designer, I find it useful for the brand you are building to reflect the brand attributes into the visuals by making a good choice of colors according to the desired perception and impact on customers. - I disagree with most of the typical choices of colors when building a brand in a specific niche. The choice of colors is not determined by the type of business, but rather by the hidden messages that this specific brand hopes to reach people and influence them. - There are examples of brands that have realized the extent of the impact of colors on the mental image formed by customers, such as the use of red in McDonald’s: Feeling hungry and wanting to eat delicious food - Silver/White: Minimalism in Innovation in Apple.

Uma tipografia correta e coerente é fundamental em um projeto de design, pois ela influencia diretamente a legibilidade, a estética e a comunicação da mensagem. Escolher fontes apropriadas e harmonizá-las cria uma hierarquia visual clara, guiando quem está vendo através do conteúdo de forma intuitiva. A tipografia reflete a identidade da marca, transmitindo emoções e valores. Um uso inadequado pode causar confusão, dificultar a leitura e prejudicar a percepção profissional do projeto. Investir em tipografia é essencial para um design eficaz e impactante.

Typography is more than just choosing a font; it’s about conveying the brand’s personality. I prefer selecting typefaces that reflect the brand’s tone, whether it’s modern, playful, or traditional. Good typography ensures readability and enhances the overall brand feel, making it a key element of design.

In typography, readability and legibility should always be your top priorities. While a visually appealing design is important, remember that the core purpose of typography is to effectively communicate your message. Many young designers overlook the importance of contrast between text and background, opting for trendy or aesthetically pleasing combinations. However, prioritize clarity: black text on a white background remains the most legible choice. While other high-contrast pairings are certainly viable, prioritize function over form to ensure your message isn't lost in the design. Remember, readability and legibility, and your designs will be more effective and impactful.

- I find that properly designed typography greatly serves the desired perception in the minds of potential customers of the brand, adding to that, It importantly helps you in brand positioning and achieving the wanted target audience, as it is a very important part of the visual identity process. - I disagree with those who believe that typography is limited to ready-made fonts: the typography must be designed manually and accurately to serve the specific brand attributes. - Many famous brands have typography that affects customers’ minds, such as joy and unity presented in Coca-Cola typography / Elegance, beauty, and innovation presented in Vogue Typography.

The images you use can tell a powerful story about your brand. High-quality, relevant images can enhance the brand’s message and create a strong visual impact.

One image should technically be able to speak to its audience, specially when conceptual. It may take a lot of time to find that one image, perhaps two but the importance of storytelling lays also in the imagery used, not just the narrative on your website, or post.

People love a well structured layout. You should be using grid systems and balance to create layouts that are both aesthetically pleasing and functional.

- I find consistency very useful and even necessary to build a successful brand and establish continuous perception in the minds of customers, through a brand strategy and clear direction from the beginning of the brand’s establishment. - I disagree with those who believe that consistency is just posts on social media only. Rather, it consists of marketing campaigns, the development of the brand and the elements of its visual identity, and a continuous presence to meet customers’ touchpoints, needs, and hopes for the brand. - Many brands apply consistency in their marketing campaigns on the ground, on social media, and on TV, and in the integration of elements of their visual identity, such Nike, Apple, McDonald's, Coca-Cola, and others.

Consistency is key, so ensure that your logo, imagery, and graphics are used consistently across all touchpoints, from your website and social media to packaging and advertising. Don't forget to consider the user experience, as a well-designed interface can greatly enhance the user's interaction with your brand. By thoughtfully crafting every visual element, you can create a cohesive brand identity that tells a story and leaves a lasting impression on your audience.

Adding text thoughtfully, by so doing you have to keep it: ~ Concise, ~ Legible, ~ and Aligned with the overall design. I think this is also very important.