Here's how you can enhance communication with your audience using social media platforms.

According to Philip Kotler, segmentation is the subdivision of the market into homogeneous subsets of customers, any subset of which can be selected as a market target to be achieved with a different marketing mix. Thus, we must treat each social media and each target uniquely. Knowing your audience means understanding how their preferences, needs and desires work and how they should be treated. For this reason, the communication used based on its segmentation is understood to have several consistent attributions to maintain a distant and correct communication language when using the networks that connect your target audience.

Saber olhar as métricas e qual público está acompanhando uma marca pelas redes sociais é essencial para definir as comunicações que serão geradas a partir disso.

In marketing applied to digital, the fundamental concepts of marketing, advertising and design are more important than all the digital tools known. It is strategies, planning and human thinking that will make the tactics used in current or future tools work. This is where the engagement between the content produced and the target audience becomes more effective, in my view. That said, when professionals know how to dose their content production sources in line with existing demands, the response to this engagement creates a variety of positions that elucidate their investment in dialog with their audience by sharing their posts on social networks.

Curtir e responder comentários, captar os assuntos sendo discutidos a partir dos posts da marca, interagir com mais perguntas ou respostas, produzir conteudos de ideias do público vai fazer o engajamento aumentar muito.

um bom design ganha o público, aliado ao conteúdo de qualidade. pense em como o seu público pode se beneficiar intelectualmente e visualmente do que voce está publicando

Communication has the mission of determining the positioning of the message. That's why professionals must conduct their work in such a way as to narrow down the message so that it reaches the recipient without noise. And when producing content, it's important to know what to say, how to say it, how to say it, who to say it to, where to say it and how often to say it to the target audience. These are basic concepts that structure communication using social media with the power to simplify the message. In this way, the visual resources used on social media are exploited in many ways. This means that the speed and composition of the demand to achieve the objectives in the composition of your themes and content produced with these resources.

In this personalization to interact with your audience by exploiting social media, it is interesting to first create a communication plan that helps professionals make their work viable. Some insights can describe this suggestion as a few questions to ask when evaluating a plan: Is the plan simple? Is it easy to understand and execute? Does it communicate its content easily and practically? Is the plan specific? Are its objectives concrete and measurable? Does it include specific actions and activities, each with completion dates, responsible people and determined budgets? Is the plan realistic? Has a frank and honest self-critique been carried out? Does it have the right breadth and depth?

The essence of a communication professional's talent is to find rational and appropriate combinations to build their message. However, each situation is substantially different from all the others and requires its own "mix" of instruments. In the case of social media, it is essential to monitor its reach in all its connected environments. In this way, knowing how to translate what has been gleaned from the measurements must be adapted to the approaches that support your performance in content production. However, your audience is receptive to new ideas, but will criticize and distinguish any element you put in front of them, no matter how convincing it may be. So don't stop monitoring!

de novo, nao tem como ser assertivo sem olhar para quem é seu publico. regularmente, olhe para quem é ele, se mudou ou se continua o mesmo, isso ajuda a definir os conteudos produzidos

Stay updated with social media trends and tools. Experiment with new formats and platforms to keep your audience engaged and interested.