Here's how you can enhance your writing and editing skills for a career in Internal Communications.

The practice of writing daily can do wonders to improve your ability to tell a story, and adapt your voice and tone. Simply journaling each day is a great way to improve your writing skills. I challenge myself with a three hundred word limit so I can complete a message in short form. This regular practice will help you grow your writing skills, and gain confidence in your internal communications abilities.

Develop a daily schedule or to-do list outlining your tasks and activities for each day. Allocate specific blocks of time for different activities, including writing, editing, meetings, and email correspondence. Before sending any email, take the time to carefully proofread it for grammatical errors, typos, and other mistakes. Read the email aloud or use proofreading tools to catch any errors that may have been overlooked.

Review your internal communications messages to ensure they effectively communicate your employer brand, company culture, values, and opportunities for career growth and development. Make sure your messaging resonates with top talent and highlights what sets your organization apart as an employer of choice.

One thing I've found helpful in my internal communications role is having my Broadcast Journalism background. In television, you tend to capture the audience in 30 seconds. That's all you have. A story that is more than 2 mins, is usually one of high value that needs detailed information, and even then, it should be intentional. After I write anything, I reread it several times, edit it over and over, often cutting down on the copy so it's clear and effective. 🖋️

Eigentlich kennen wir in der Internen Kommunikation unser Publikum, unsere Zielgruppen oder Leserschaft. Aber was mein Publikum an einem konkreten Thema interessiert, ist oft doch nicht so leicht festzustellen. Wir sitzen vor einem Text über ein neues Produkt, über die Strategie oder das Firmenjubiläum - und uns fällt partout nicht ein, was daran spannend sein könnte. Was hilft? - Losgehen und fragen. Mit Menschen reden. Diese Gespräche bringen uns ziemlich sicher auf gute Ideen. Und wenn wir keine Kollegen fragen können? - Dann kann uns ChatGPT aus der Klemme helfen. Wir geben dem Chatbot eine Persona und führen mit dieser Persona einen Dialog. Dabei können in kurzer Zeit viele gute Ideen herauskommen. Einfach ausprobieren!