Here's how you can establish a strong personal brand in event production.

I found it helpful by trying all the events: concerts, weddings, music videos, commercials, etc. This way you can find one of them tour passionate about. You will find that they all can make you money, but some of them won't be your favorite. Try it all!!

Finding a clear niche helps you stand out in a crowded market, making it easier for potential clients to understand what you do and why you’re the best choice for their event. Developing deep expertise will let you refine your skills, create a tailored portfolio, and market yourself more effectively. Ultimately, having a niche not only builds your reputation but also helps you attract the right clients, leading to more successful and fulfilling projects.

I couldn't agree more. Having a specialty allows you be more collaborative by referring business to others that work in your same field while also zeroing in on the projects in which you are uniquely gifted to bring intuitive wisdom beyond the scope of tactical work. Trying to reach anybody, everybody and somebody will ultimately get you nobody. In the end, having an area of genius for which people seek your services puts you in the position to do work that you truly love.

I agree, this is the culmination of all your work. Clients / employers want to see your experiences and you should be proud of what you've achieved. Let's be honest, this industry is a project by project basis. In order to continue working you have to show your abilities with previous projects. Build that portfolio and your connections. Getting referrals from previous clients is a big help as well.

Absolutely agree! Your portfolio is crucial in showcasing both the range and quality of your event production skills. By including high-resolution images and thorough descriptions, you’re not only highlighting your achievements but also offering a glimpse into your problem-solving approach and creative process. This comprehensive presentation will undoubtedly attract potential clients by illustrating your ability to handle diverse challenges and deliver exceptional results.

It's never any fun when you attend a networking event and find yourself on the receiving end of someone who is just there to do what I call "grip, grin and graze". They want to grip your attention to tell you all about themselves, walk around grinning like the world is their oyster when in truth their energy screams they are desperate for new business and graze about the room on a mission to hand out their cards like fliers. I have a philosophy when I attend networking events that I don't offer someone a card unless they've asked for it. I seek opportunities to engage in interesting dialogue and make meaningful connections and I find it pays off to be more interestED than interestING.

A website for your event is crucial in today's day and age, specifically one that allows your patrons to engage with your event by buying tickets online and easily browse options to sign up as a sponsor. I've noticed a trend recently with patrons showing fatigue around ticketing fees, which can add up to a material amount at check-out. That's why we've opted for bringing our ticketing in-house and offering native ticketing on all our event websites. All websites should also be responsive for different screen sizes, particularly mobile, since so many people view sites on their phones. Mobile browsing makes up almost 60% of all internet traffic! All in all, an event website should be an extension of the event's marketing.

I once worked at BikinAcara Event Organizer (EO) when I was 20, I like to focus on adding a personal touch to everything I do. I make sure my events reflect my unique style and attention to detail, whether it's through creative themes, personalized guest experiences, or seamless coordination. Consistently delivering events that feel professional and uniquely "me" helps set my brand apart. For example, I always include a signature element in each event, like custom-designed invites or a surprise entertainment segment, that guests will associate with my work. Over time, these personal touches have become part of my brand identity, making me the go-to person for memorable, well-executed events that leave a lasting impression.