Here's how you can establish yourself as an authority in Corporate Real Estate sustainability.

Corporate real estate sustainability isn't just about who you know (although connections open doors). The key lies in building your technical expertise and knowledge of the business case for green. Don't be afraid: there's no one-size-fits-all approach. Specialize in a specific area like energy efficiency, or become a green building certification expert. You must seek opportunities to learn by doing. Formal education can accelerate your journey—I did a Master of Sustainable Built Environment. On the other hand, micromasters and online courses offer flexibility. Finally, green building professional accreditation adds credibility and demonstrates your commitment, so get those suffixes. Doesn't matter which path, but absolutely start!

1. Gain In-Depth Knowledge 2. Obtain Relevant Certifications 3. Stay Updated on Trends 4. Publish Research and Articles 5. Speak at Industry Events 6. Network with Experts 7. Implement Best Practices 8. Share Case Studies 9. Mentor Others 10. Engage on Social Media

Networking is a powerful tool to champion corporate real estate sustainability. C-suite approval for green initiatives hinges on building strong relationships, especially at a time when even internal sustainability champions are met with resistance or skepticism A stakeholder map helps prioritize pursuits. Identify decision-makers, gatekeepers, and influencers who can champion your cause. Never overlook the end-users: corporate real estate tenants are increasingly prioritizing sustainability, so aligning with their needs strengthens your case. The real estate world is a web of connections so nourish your relationships. Each meeting can be a surprise encounter with people you met at a different time, company, or role.

Achieve impact with core tools such as awareness raising, advocacy, and thought leadership. Leverage the power of your online presence, honed during lockdowns, to build your brand and engage. Tailor your message for each audience. Craft engaging content for property managers that deepens their knowledge, while showing value to brokers seeking to close deals with sustainability-focused clients. Ultimately, connect your message to the C-suite's bottomline. Shift your focus from personal authority (though valuable) to the power of a shared mission. Your passion for problem-solving will attract collaborators. Together, you'll not just share, but learn, innovate, set standards, and create a new future for sustainable corporate real estate.