Here's how you can generate innovative solutions in Marketing Operations through effective brainstorming.

Embrace diversity: Studies show that diverse teams generate 19% more revenue due to varied viewpoints and skills. Set clear objectives to guide sessions and ensure relevance. Provide a clear sense of purpose, which will make the session focused and effective. Communicate that the session is a judgment-free environment where all ideas are valued. Encourage collaboration through "round-robin" brainstorming and mind mapping, and use visual aids like whiteboards or miroboards for remote teams to clarify and connect ideas. Iterate and refine ideas critically to narrow down the best solutions. Books like Business Model Generation and Testing Business Ideas offer great exercises for brainstorming.

Diverse team = Diverse ideas. A broad pool of different perspective broad onto the table. Also allows for effective decision making in terms of culture, marketing culture to be precise on different scenarios.

Criar um ambiente agradável para a equipe, onde todos os membros se sentem confortáveis para expressar suas ideias sem medo de julgamento, cria-se um ambiente propício à criatividade e à resolução de problemas. Um Brainstorming efetivo é ouvir e levar em consideração perspectivas e culturas diferentes, isso garante que as soluções sejam mais efetivas, pois quanto mais ideias geradas, maior a chance de descobrir uma solução verdadeiramente inovadora.

It’s crucial to establish objectives and scope. It is more work but also defining the specific problem through creating a project charter does seem to help get to a solution that meets and the addresses issue you are trying to resolve.

When team members feel comfortable expressing their ideas without fear of judgment, it creates an environment conducive to creativity and problem-solving. An open and collaborative atmosphere encourages the free flow of thoughts, allows for the exploration of unconventional ideas, and enables team members to build upon each other's contributions. By cultivating a culture of openness, organizations can unlock the full potential of their marketing teams, leading to the development of innovative and impactful solutions.

Collaborative brainstorming sessions allow for the cross pollination of thoughts, the challenging assumptions, and the synergistic development of ideas that may have emerged from different individual efforts.

Acredito que para um setor ser engajado é essencial a colaboração igualitaria dos membros. Normalmente apresento para meus alunos e equipes um problema e atraio todos eles para pensar em uma solução. Então começamos a criar diversas soluções e planejar e traçar qual é mais eficiente, qual é mais rapida, qual tera menor custo. A colaboração faz com que você tenha maior engajamento e maior retenção de talentos dentro da equipe.

By capturing ideas visually, team members can better understand and build upon each other's contribution, leading to more innovative solutions. Visual aids also make it easier to identify patterns, connections, and themes, which can spark new perspectives and inspire new approaches to marketing challenges. Incorporating visual elements into brainstorming process can enhance collaboration, boost engagement, and drive more effective and innovative marketing strategies.

By continuously revisiting and refining your initial ideas, you can uncover new perspectives and build upon existing concepts. This iterative process allows you to identify and address potential weaknesses, explore alternative approaches, and ultimately arrive at more robust and innovative solutions. Embracing this mindset of constant improvement and refinement is key to driving meaningful progress in Marketing Operations and ensuring that your brainstorming efforts translate into tangible, impactful outcomes.

Always always always line up these exercises to your buying cycle, or customer journey, or whatever you want to call it. Focusing in on problem areas, or red flags in the process will help you identify the points that are priority. You can also begin to measure the incremental difference between current state, and desired state. A 0.25% conversion rate can mean a lot in predicted revenue.

In today’s work from home world it’s way harder to do this kind of thing. If possible get together in a room with some pens and a white board, it will be way more effective than trying to do it on teams or zoom.