Here's how you can navigate criticism and feedback following an unsuccessful influencer marketing campaign.

Lo importante es ser consciente de que nunca vas a gustar a todo el mundo, a partir de ahí, tienes que separar las criticas no constructivas de las constructivas, y una vez hecho esto, aprender de ello.

Como líder em marketing de influência, é crucial aceitar as críticas e aprender com elas. Após uma campanha malsucedida, recomendo: Analisar os comentários para identificar padrões construtivos. Comunicar abertamente sobre as falhas e as medidas corretivas. Ajustar a estratégia baseando-se no feedback recebido. Manter a transparência com a audiência e stakeholders. Reforçar o compromisso com a melhoria contínua.

Once you accept the reality, analyze feedback deeply. Identify mismatches with influencers or unclear campaign objectives. Learn from mistakes for future endeavors.

UUUps ! La he cagado, nos hemos equivocado con esto. Esto es muy difícil de leer en las redes en un perfil de una empresa. El primer paso es reconocer abiertamente que la campaña no cumplió con las expectativas. En mi experiencia, esta aceptación no solo es crucial para el análisis interno, sino que también construye confianza con tus equipos y stakeholders al demostrar transparencia y madurez profesional.

Failure is data; the best way to learn from our mistakes is to understand the data. Review the campaign from start to finish, understanding the metrics and the campaign management. When you have a good grasp of what happened and why, you can address how to fix it.

After checking the campaign results, look at the feedback. Find the useful comments, not just random noise. Look for common themes that come up a lot. This helps you find the main problems to fix. Not all feedback is good, but there's usually something helpful you can use to improve your approach.

Get feedback from your internal team and external members (the influencers, people watching, anyone else). Not only is feedback helpful, but so are analytics. Maybe the hook wasn't strong enough and you just need to experiment with a different hook. Or maybe it is a super viral video, but there is no conversion because the user experience or call to action isn't clear. Don't give up and keep experimenting.

Respond respectfully to feedback. Show gratitude and grace, valuing input and commitment to improvement. Build trust and transparency.

Si alguien te comenta un post es por que le importa el post. Es fundamental dedicar tiempo a examinar todos los comentarios y críticas recibidas, tanto internas como externas. En mi startup, utilizamos estas retroalimentaciones para entender mejor las expectativas del público y los puntos donde podríamos haber fallado. Este análisis nos ayuda a identificar patrones o problemas recurrentes que necesitan atención.

Instead of viewing criticism as a setback, see it as a chance to learn and improve. Analyze the feedback received from your audience, influencers, and stakeholders to identify areas for enhancement.

Navigate criticism post an unsuccessful influencer marketing campaign by engaging respectfully. Maintain professionalism and thank individuals for their input. Acknowledge concerns, even if you disagree. While you don't have to accept all criticism, thoughtful responses uphold your brand's reputation and foster trust with your audience.

When people give feedback, be professional and respectful. Thank them for sharing their thoughts, even if you don't agree. You don't have to accept all criticism, but think about each point carefully. This helps protect your brand's reputation and builds trust with your audience.

Absolutely, maintaining professionalism and respect when responding to criticism is crucial in the world of marketing. Here's an examples that embodies principles: Thank you for taking the time to share your thoughts and concerns with us. We appreciate your feedback and value your perspective. It's important for us to hear different viewpoints, even if we may not agree on all aspects. Or We understand that everyone has unique experiences and expectations, and we strive to meet them to the best of our abilities. While we may have a different understanding or approach in certain areas, we assure you that we take your comments seriously and will carefully consider each point you've raised.

Respond to criticism with humility and openness. Engage in constructive dialogue with your audience and influencers to understand their perspectives better. This dialogue can provide valuable insights and help you make informed decisions moving forward.

Use feedback to make changes. Find the real problems and fix them. This could mean picking different influencers, setting clearer goals, or changing your content. Making improvements shows your audience you care and want to do better next time.

Take this as a learning experience. After analyzing feedback and reflecting on the campaign, identify areas where you can make changes. And then, make those changes. ASAP. Don't wait. Get into action and continue moving forward.

La he cagado, ahora que hago con esta información? Una vez identificados los problemas, el siguiente paso es implementar cambios. Nosotros en Zexel Pay tomamos estos aprendizajes como oportunidades para mejorar nuestras estrategias y operaciones. La implementación de cambios basados en críticas constructivas puede ser la clave para futuras campañas exitosas.

Teach your team about Influencer Marketing and crisis management. Share what worked and what didn't in your Campaigns. This helps everyone learn and do better next time. Use your experiences as examples to train your team on how to handle Influencer Marketing and crises effectively. This way, everyone is better prepared for future campaigns and can avoid making the same mistakes again.

Educate your team with lessons from the failed campaign. Share insights, discuss best practices, and provide training for thorough planning, execution, and evaluation in influencer marketing.

Keep moving forward. Don't get stuck on past campaigns that didn't work. Use what you learned to try new things. Keep working with influencers and your audience. Every Campaign is a chance to learn and get better. Listen to feedback and criticism to improve your influencer marketing.

Following a campaign with macro-influencers that yielded lower-than-expected results, we reassessed our strategy. Recognizing the potential of micro-influencers, we adjusted our approach. For instance, we partnered with niche micro-influencers whose smaller but highly engaged audiences were more receptive to our message. This pivot resulted in increased authenticity, higher engagement rates, and ultimately, greater ROI. It underscored the significance of leveraging micro-influencers for targeted, impactful campaigns.

For any influencer marketing campaign, you should always incorporate a "continuous improvement" plan post campaign. Look at the good, the bad, and the ugly. And use this exercise as a chance to learn and improve (not to criticize or point fingers). For example, we did a video interview between an executive and influencer. We had seen similar videos by the influencer which were fantastic. Yet ours failed. Why? To lower costs, we used our video crew/editors, not that of our influencer. Same for the social media posts. Our executive was fantastic in person but froze while on camera. We could have taken more time to make him feel at ease. We incorporated all of theses improvements into future projects that succeeded.

I believe consumer's perceptions and the country's beliefs as a whole should be considered. I still wonder how the advertisements are scripted and permitted to be released, with a significant budget allocated to them, which when seen at first glance appear to be offensive!

Use the feedback as a valuable learning opportunity. Identify the specific mistakes made and develop strategies to avoid them in future campaigns. Implement changes to your influencer marketing strategy based on the insights gained. This could involve refining your influencer selection process, adjusting content guidelines, or re-evaluating your target audience analysis.

I agree with the concept of continuous growth and review. I like to refer to this as “what worked well” and it could be “even better if…”

Building strong relationships with influencers and your audience is crucial for long-term success. Use the feedback from your campaign to strengthen these relationships by demonstrating your commitment to improvement and delivering value.